The 7 Hour Rule - How To Warm Up Your Prospects Automatically With A Marketing Machine

[Music] the length and difficulty of your sales cycle has less to do with the productivity and work ethic of your sales people and more to do with the utilization of your sales and marketing departments working together to expedite the sales process a lot of people just focus on one or the other it's actually a Synergy and interdependence and the energy it takes to turn someone from a ice cold Prospect into a fully fledged Raven customer is immense this is why it

Requires around seven hours of time spent with the customer seven hours of interaction talking with you talking about you reading about your content watching your videos reading your press releases talking at referrals testimonials for at least seven hours seven hours before the prospect is ready to trust you enough to crack open their wallet and part with their money and now this is the primary function of your marketing department during outbound you want them to create help full and positive content that

Will get people interacting with your brand ideally this content should answer any doubts fears concerns or false beliefs your prospect might have in regards to your particular offer or industry it's also going to position you as an authoritative person in that industry because you're the one teaching them they're coming to you for the knowledge and the law of reciprocity means that if you give them value they want to give you value back you want your leads to be excited in your

Offer before they even get on the sales call this will make the lives of your sales people and yourself that much easier it will result in a much quicker turnaround time and conversion process the least effective way to get this exposure is through a seven hour sales call and the most effective way to do this is through bulletproof marketing which we're going to show you right now and dive into