Guide

Claude skills for marketing agency owners

Claude skills for marketing agency owners turn the jobs you repeat for every client into commands you run in seconds: content, ads, lead lists, outreach, proposals and client reports.

Below is the full set of 18 I built from running my own agency, and what each one hands back.

Get all 18 skills Claude Code for business owners

What a Claude skill is

A Claude skill is a saved set of instructions for one job that the AI loads when you ask for that job, so you stop re-explaining the same task every time. In Claude Code these run as slash commands backed by their own agents. The same jobs also ship as standard SKILL.md Agent Skills for Codex, OpenClaw and Hermes Agent.

Win clients

/research-leadsa scored list of businesses in a niche and city, each with a reason to reach out
/outreacha first message that opens with something specific, plus every follow-up
/cold-emailB2B cold email setup, sequences and reply handling
/pre-calla one-page brief before a sales call
/proposalcall notes into a proposal with three price options
/call-reviewscores each call and keeps a running list of sales lessons

Deliver the work

/repurposeone idea into reel scripts, carousels and posts, plus a weekly content plan
/adscreative families, hooks, a test plan and a weekly ad review
/comment-to-dmkeyword comment funnels that stay inside Meta's rules
/local-searchGoogle Business Profile, reviews, service pages and an AI search check
/buildcalculators, quiz funnels and pages, built with AI and no code
/speed-to-leadanswer every new lead within five minutes

Run the agency

/onboard-clientintake, kickoff, SOPs, client reports and a churn-risk scan
/back-officeinvoices, a cash forecast, pricing and hiring
/briefyour top three, the follow-ups due and one content task each morning
/repo-scoutfind and safety-check open-source tools before you install them
/onboard and /setupload your agency's offer, voice and proof once, then connect your tools

Why agency skills need your agency's files

Every skill reads a short set of files first: your offer, your ideal client, your voice and your proof. That is the difference between a proposal with your real prices and a generic one you rewrite from scratch.