B2B LinkedIn Automation In 2023 🤖 Closely Cloud-Based AppSumo B2B SMMA Lead Generation - Josh Pocock

All right what's going on everybody Josh polcock here founder and CEO of executive stride in today's video we're going to be looking at how you can actually elevate your LinkedIn prospecting with automation utilizing a tool called closely it's a cloud-based LinkedIn automation tool let's see what it's made of let's get right into it [Music] alright so here is closely nice looking website you can go out and check it out I'll leave links in the description you can see the pricing here

I'm not going to go too much over it right here but you can see here it's anywhere from 59.99 or 199 dollars plus uh per month so 59 gets you one LinkedIn account per month 99 gets you two and 199 gets you five and then there's also the uh the same amount of email accounts you can connect if you wanna do email and Linkedin campaigns which is uh definitely good and it's actually better you definitely want to do that to be

Honest um all right so if you haven't done prospecting on LinkedIn or if you even if you have you know a lot of it has changed um you know in 2023 LinkedIn of course has gone uh over the last year two years they've cracked down a lot on LinkedIn automation um to the point where you know it was almost I don't want to say dead but it was drastically drastically impacted from the limitations that I placed on it so usually you

Used to be able to do a hundred connection requests every single day on LinkedIn now you can only do 100 requests or 100 connection requests a week okay no yes I believe it's something like that a week or um yeah I believe it's that so it's really went down a drastic amount so in the amount of the the same time of a month you can do 400 connection requests uh approximately which you could used to be able to do in four

Days so you know prospecting is really a numbers game just like door knocking cold calling it's drastically impacted the results on LinkedIn so you can't have all your eggs on one basket with LinkedIn but it still is definitely a great tool especially if you're in B2B sales if you're a B2B marketing agency or B2B service based business of any sort uh LinkedIn is the biggest B2B Hub of data great data on there so we use our tools stride leads to like

You know scrape data as well but closely is a great tool you can use to automate LinkedIn Outreach and you could actually get it right now on appsumo so they were on appsumo a while ago and they just returned and I think they're actually at a cheaper price point than they were before I think I uh they were about 89 for code I think don't quote me on it right now you're looking at 59 per code you also get these uh

1500 lead finder credits uh access to a hundred thirty million plus B2B contacts because they also have data within closely but the main thing you know that I would really look for is the LinkedIn automation side of things and it's a cloud-based tool so that's really good you guys you don't really want to use Chrome extension tools like you really just don't if you have to because you have no other options it can be okay but I would not even recommend

It on your personal accounts because trust me when I say guys I have had a lot of experience with this and I've had a lot of experience luckily being able to get around it and get out of it but you do not want to end up in LinkedIn jail especially on your personal accounts because if you get banned from LinkedIn permanently then that really sucks that's gonna make a huge you know you can get around it if it's if that is

The case for you don't think you're it's the end of your business but it's it's you know you want to have a LinkedIn account ideally so you don't want to get permanently banned or restricted so be really careful guys like I've ran into some situations I'm not going to talk about them right now but I've gone out of certain sticky situations and you know you got to really be careful guys so uh cloud-based is the way to go so closely does

Have that I'm not gonna get into the specifics on exactly all the different ways to avoid LinkedIn you know jail and how to do LinkedIn Automation and prospecting correctly we're not going to go into that all throughout this video I may make some more videos about that if you want to see more videos on LinkedIn B2B lead generation all that stuff uh I'll know a lot about that so you know we ran a very specific uh offer a few years ago

Where we were really it was like our Flagship offer surrounded LinkedIn automation B2B um lead generation through Linkedin email Etc so um you know that was all before the limits uh changed but I can make some more videos in the future regards to that and you can also stack codes here so you can get extra seats all in all like this deal is decent it's pretty good like if we look at some of their not gonna go to their competitors websites

Right now but uh we when I say we've used like all the competitors you can think of we've used them you know so uh expandy on their website it's 99 bucks a month great tool but pretty expensive and all these tools there were a lot of really great tools and it was it was it made sense to spend monthly um anywhere from 50 to 100 bucks per month per account back in the day when you could send 100 connection requests now

The economics really really to be honest I mean they could make sense but it's just cutting it's really cutting your margins and your cost per acquisition if you're doing solely LinkedIn lead generation you're gonna need multiple accounts regardless but um that's why I recommend if you can get your hands on one of these lifetime deals whether it's closely or some other tools it's probably our best bet I don't know how long closely will be on here so maybe the right tool

For you to pick up but they did go away and I was kind of kicking myself I didn't pick up more at the time now I actually don't um I don't need any more but um but that's why I'm making this video just to show you guys if you need some we we have some other tools we use as well maybe we'll make more videos on those but uh let's get right into it guys um Phantom Buster octopus there's a bunch

Of tools by the way a growth lead um sales I think it's sales flow a lot of them are like 50 100 bucks per month per account and then on top of that if you're paying for sales Navigator which is anywhere from like 75 to 100 bucks per month you know plus you can only send 400 connection requests a month if you have sales Navigator you can send uh emails but it's just you know it's it's really cutting your uh margins

There not even just cutting your margins but your cost per acquisition is going to be a lot a lot higher for the amount of and the results are just going to be a lot lower so anyways this is what closely looks like in the back end very kind of simple interface uh you have your extension here your closures Community your help center yeah I think they have a decent amount of people in their Facebook group uh they have a Chrome extension

I don't use it ever um but I think it's that's more for if you're using closely for the data side of things which I don't even use um I don't really care to use it but you can use it if you want you can do like searches here I think this is where it is I think I have like 50 credits [Music] um which is kind of crappy from I think from what I'm seeing here um yeah so I think they

Upps the credits so I picked this deal up on the before they were on uh went off at Sumo before and I think I spent 89 and I got less features and less credits so it's kind of crazy that now they're coming back with a cheaper price point and more credits maybe I'm wrong about that but that's what it looks like you know maybe I'm missing something but here you can go through you can do like searches throughout their uh database

To find leads you can like export them or grow your network I don't know too much about that since I'm not familiar that much with that here you can see we just launched so right now on this account there's only one seat um like I said we have a lot of other automation tools we don't like I don't really rely on closely this is just one tool that we picked up we just got a code it's a good code like if

You the thing is if you don't have any other tools this is a good potential tool that you could look at I don't need any right now we have a lot of other accounts on different um tools we don't really you know are used closely that much not saying it's a not a good tool it's just that we have some other you know other options but it's a great Tool uh for for a few reasons like I said it's cloud-based and

It's a lot so meaning it's a lot safer than a lot of other tools right but let me just uh go through oh so LinkedIn campaign 2. oh interesting so I actually haven't checked this out I heard that they dropped a bunch of new features so we'll check this out in this video but um I'll just quickly show you some other stuff okay so this is okay so actually this is not I was in the LinkedIn Network so this is the

LinkedIn network attached to this account so yeah that's just a LinkedIn Network we have already lead finder is where you can actually search for leads as you can see here our leads are popping up you can search for companies uh job titles skills but thanks I guess I have to upgrade my plans just use those filters uh company industry company size Prospect location you can save less and yeah so look I saved one list here a while ago um and I

Got their emails their phone numbers multiple emails multiple phone numbers or some so you can do like campaigns with that um you can see valid emails risky emails invalid emails not ver verified emails so none of these are verified I guess you have to upgrade your plan to verify them um so you have to get on their monthly plan for a lot of the features here you'll see your link your LinkedIn account so right now like I said we just have

One we only have one code if I wanted to add buy more codes I would just click add app simil code and put the code in you can click add new account oh wait so yeah I don't have a code so it's it's prompting me for the monthly plan but you go through here or add your code goodbye to subscription um you just log in it's gonna ask you for a verification code you pop it in there I think you can

Add actually I don't know if I can't remember if you can add your own proxies or not I know it they come with I think mine is on their own proxy from what I remember which is okay but it would be better if you could also have an option to add your own proxies right so proxies basically because you can't be logging into multiple LinkedIn accounts from One browser or from one computer oh proxies are crucial for safety um email campaigns

So I don't have this hooked up right here what you would do is launch personalized campaigns with delayed follow-ups enjoy detailed stats manage all your leads in one place engage your leads and build long-term long strong long-term relationships with your customers connect your Gmail or out Outlook campaign account to start your first campaign so um you could just actually add your account Google account or Outlook account I'm not going to do that right now but you can actually manage email campaigns

Within closely and this is good we'll probably end up doing this for the just like I said we don't use closely we do do this on our other platforms but um on closely we just haven't set it up yet since we only have one account running and um what's it called the good thing is with that though not everyone's going to accept right so we launched this campaign I think probably like a couple weeks ago or a week or two ago

Maybe a week and a half and you can see here 178 connection sent uh 18 connections accepted 24 or 27 follow-up messages and six replies all right so thing is obviously not everyone's going to accept out of these connection requests but the good thing with email is even the people that don't get accepted as long as they have their you they uh were able to pull their email if closely is able to pull their email they will get an email so

You're actually hitting more people right so that's why it's really good Plus in your email campaigns you're it's a bit warmer than a full cold email because you can say hey I shot you a connection on LinkedIn or I saw you on LinkedIn you can reference LinkedIn so it makes more sense and it's almost like makes a little bit more sense why you're reaching out it's not fully cool it still is cold but it's not completely uh cold right and Linkedin

Inbox so this is where you'll see all your chats um your unread and your archived right and you can filter by campaigns and filter by tags so that's the one good thing is you can add tags positive negative objection group drawing you can probably create some more as well oh yeah you can actually because I created this group join and um and then yeah you can add tags filter them Etc one thing I wish you could do for example like let's

Uh go here so this is just a uh group join campaign um I don't think you can add templates so that would be one good thing if is if you could add templates like messaging templates and also reply templates like we have some other platforms we use that that can undo all that but um so yeah like in terms of the features of closely they are not they're not they're better than like your a lot of the tools on the market

Like it's better than in my opinion waxili uh octopus any any Chrome extension it just doesn't make sense so it's automatically better if it's a cloud don't even get me started if it's a desktop tool just don't even worry you may as well just burn your account because it's going to get banned um and then yeah it's better than some Cloud tools as well I'm not going to get into that but uh there are definitely it's not the best cloud tool

Um it's lacking some features but it does the job that's really what it is it does the job and it does the job in a it's a pretty safe manner obviously there's still a possibility no matter what tool you're using that you are risking your account so that's why I personally don't automate anything on my personal accounts I don't use my accounts I use um you know specific team members that don't really care that much or you know this and that

Right I'm not going to get into that right now but you know um maybe I will in future videos or whatever the case may be but uh this is really just a video on closely not about scaling organic prospecting and all that stuff but that should give you a good idea to create a campaign guys what you do is create campaign and you can do connection plus uh follow-up messages message to my network or deep enrichment so this is coming soon

Um so what you would typically do is this which means you're going to connect to new people this is just if you want to message your current Network so you can do that as well campaign name test account limits so there is a warm-up mode which is on will gradually increase the number of daily connections message and profile views manage account limits you can go here and manage them if you'd like um so here you can see warm-up mode is on

You could change this if you'd like you can change your time zone your working days your working start times all right and then let's exit out let's go next okay so find people so you can enter a sales Navigator URL here so you would go to your sales Navigator like so or is it a sales nav go here you would do a search let's say if I go to my lead list now to my safe searches go here see if we

Wanted to use this search right here we could grab that URL paste it in how many people you would like to add like a thousand I think up to a thousand so you can import from LinkedIn search you can import from CSV you can do Post engagement campaigns event attendee campaigns or in group member campaigns so that's really good um if you have a tool that can do that like post engagement event attendees and group members as well that's a bonus

Because you can run additional campaigns like you can run group member campaigns I don't think I don't know 100 I'm pretty sure I I'll have to stay up to date I haven't been very like closely following the exact um you know guidelines lately I know before there were workarounds to get around the 100 uh the 10 like 100 requests per week limit on LinkedIn by doing things like group request campaigns because they wouldn't take out of your your your limit and

A few other different um workarounds like import from CSV you could do some stuff but I have to I have to double check lately I don't want to advise you on that just because I know that they've been changing the uh you know the link has just been changing things right so we're just gonna do a sales Navigator search all right this is where you would change your connection message your and you can add um a bunch of messages as well

Fallout messages and um basically you can see here contact variables so you can put first name last name job title company name and then sender variables this is one thing I do like that they have that a lot of other tools don't have so I can add my first name sender variables my last name Center variables my job title sender variables and my company name Center variables so this is stuff that not every tool can do all right you can also

Use templates so you'll see here there's some templates here I think you can create your own as well um and yeah so I could paste in this template we could use this template you'll see a preview over here with filled in variables you can also preview um and then yeah let's say if I was done here let's just delete this let's go next and verify so it's going to search for the target audience you're gonna see some right now that are

Available it's going to pull more it's processing through page three of ten a hundred uh show people added to other campaign so no we're not going to do that but as you can see it's processing it's going to take a little bit since there's a bunch after that you would just save and start now I'm not going to do that obviously because we already have a campaign going but other than that guys that's pretty much it there's not too too much

Like there's not so many features but it is a great tool in my opinion depending on if you already have some tools or not the thing is guys especially on LinkedIn you need to be scaling that's the only way it's going to work you need you can't just utilize it solely because you never even know eventually in the future LinkedIn automation could be completely dead if LinkedIn wanted to they could completely just kill it in certain ways so they've already been

Really crushing it um for a lot of people like just in general so regardless Lincoln will still be a massive hub for leads and business we've made a ton of money a killing off of LinkedIn as well as our clients have it's it's actually one of been been one of our biggest you know places to get clients in the past it was like really really like our bread and butter now it's like still it's still good for us we get a

Lot of clients from LinkedIn and email so closely does email as well I just wanted to share this tool with you guys because they just came back on appsumo today literally today and I was actually waiting for them to come back I was talking to the the team there asking them when they're coming back and they let me know they're coming back but um yeah it is it is a good tool guys um you can do view these you can do

Extra actions as well like view people's profiles like people's posts endorse certain skills you can see some of the the stuff we talked about here but yeah it's honestly priced at a pretty fair price if you're looking at 59 bucks per LinkedIn account if comparative to some of the other tools out there You're Gonna Save A Lot um it's it like I said there are better there are some better tools out there but it is really good and it's available now

I don't know how long it'll be on app symbol so other than that guys I'll leave links in the description for that um great great tool in my opinion let me know your thoughts down below if you like videos like this guys make sure to subscribe and turn on post notifications because we upload videos just like this every day on how to grow your business B2B strategies SMH smma strategy social media marketing agency how to start a coaching Consulting Business course

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Of people asking questions on some of my videos like I upload so many videos guys so I'm gonna get back to everyone soon I've just been uh working on some very very big stuff on the side as well in the background I haven't told anyone about so stay tuned for some big big stuff uh coming 2023 is going to be a huge Year guys but other than that I hope you got some value from this video I will see you in

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