The Pros Of A Niche Specific Funnel | Executive Stride - Josh Pocock
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Transcript
638 words[Music] it may take a bit of time up front to produce your vsl but once you start using it you'll see how it saves a ton of time in the long run and is able to fill up your calendars like never before pros of a niche specific sales and marketing funnel your traffic leads to just one destination you'll have much more control as you test various experiments you'll be able to see exactly where and when prospects get lost or lose interest
You'll be able to stay much more organized as you're testing various markets and messaging qualified appointments automatically show up on your calendar qualified prospects book their own appointments this is much more cost effective than traditional qualification and booking through sales calls because all of your traffic leads to the same destination the follow-ups remarketing and email sequence also lead to the same page this simplifies the process and makes your marketing much more effective higher Roi compared to a general website lower cost
Per demo CPD lower cost per lead CPL and lower cost per customer CAC compared to a general message website since there is only one clear call to action presented it easy to link top of funnel content to sales funnel you can create different top of funnel content with unique angles and messages leading to the same sales page you can test multiple iterations varying only one thing at a time which gives you a high degree of certainty next is high converting opt-in
Page it really just highlights what the vsl is about and gives them a place to often put their email phone number name Etc and build in Niche specific sales slash marketing funnel with a quiz and calendar booking you need to have case studies on your website and the case studies will lead back to the quiz or calendar booking everything on your website is leading to that end terminal there's an example you can check it out executivestar.com case study we provide you
Template funnel flow diagrams and wireframes we provide literally everything questions on this what tech do I need to build a sales funnel you'll need a landing page builder a calendar software a quiz software a CRM and an email automation sequence all this Tech is easy to use most errors arise from the content and synchronization of the tools typically I mean you may be familiar with this already if you look at your tool stack you know that monthly bill that keeps Rising
It is filled with zapier and tiger mat to try to connect all them maybe and there's a bunch of different tools well we have an in-house solution that literally encompasses everything that our clients get access to CRM email funnel Builder quiz everything it's already built out on there what does niche specific funnel mean one funnel should Target only one Niche if you have multiple niches or problems or Solutions or combinations you'll need to run multiple funnels how long does it take
To create if you have the tools and the knowledge you can create your funnel in a couple hours you'll then want to test your funnel in the marketplace and then tweak as needed based on feedback and results do I need to know how to code so there are many softwares today that allow you to create a sales funnel and under a few hours and you can even give or share templates so clients can set up a proven one in minutes how
Do I know if the funnel works well it's really simple if you're calendar is getting booked up with qualified prospects it works if you still need more appointments keep tweaking the messaging and foundational copy until your funnel functions like a machine