Multi Step Automated Funnel, High Ticket Inside Sales - Value Ladder Josh Pocock - Executive Stride

So next is the fourth funnel which is the multi-step automated funnel to high ticket inside sales all right so the multi-step automated funnel to high ticket inside sales starts out with either paid outbound or organic traffic okay so you know we're going to see anywhere between a 10 to 80 conversion rate to the opt-in page now this could be a sep this could be really three different funnels but i'm just going to include all those traffic sources into this funnel since

It is a different framework in itself so then it op we have the opt-in page okay then at a 15 to 30 percent conversion rate we're going to see them go to the video sales letter for low ticket offer so this offer is anywhere usually between five to forty seven dollars sometimes maybe ninety seven okay from there we're going to see about once they convert about thirty percent conversion rate thirty percent plus to the upsell one which is about forty seven

To ninety seven dollars and then we're gonna see about twenty percent conversion rate to upsell to which is usually anywhere between ninety seven to a hundred and ninety seven dollars and then we're going to see 95 percent customer success now from this point they've went through a whole funnel in itself and then this is good for casting a wide net running paid ads getting them to uh buy a very attractive offer for a load ticket and then once they already are

Marinating your content they've had a lot more typically than seven hours because they've already been through some of your lower ticket offers then you have the option for them to either kind of just do it themselves and keep you know using the information from your lower ticket offers or opt to work with you and your team and have more of a coaching or consultative environment where you help them implement it or whatever the case is or maybe you do it for

Them and that is opting for the demo so we typically see a 30 conversion rate from there and then 50 conversion rate plus to the to sell your high ticket offer which is usually at least 5k but it can be very very high ticket of course and then our contingency plans so we have the retargeting campaigns for the opt-in page we have the email and calling campaigns for the video sales letter we have the retargeting campaigns for upsell one retargeting campaigns

And emails for upsell to successful loops for the customer success confirmation and rescheduling for the demo and then follow-ups to sell the high ticket offer alright so this is an example of the multi-step automated funnel to high ticket inside sales all right so here we have our traffic so ads content outbound at a 10 to 80 conversion to an opt-in if they don't opt-in we have retargeting ads uh going towards that opt-in from there on they are converting to a video

Sales letter webinar mid funnel content and that is pushing them as well to a tripwire free trial or low ticket offers such as an ebook or mini course audiobook something along those lines and we have retargeting ads pushing them towards that if they don't purchase it once they purchase it they are going to be with an upsell so upsell number one and if they don't purchase that upsell they're going to be hit with a down sell if they don't purchase either

Of those they're going to be hit with retargeting ads if they purchase one of these they are going to be moved to an upsell number two where if they don't purchase upsell number two they're going to be down sold it for about 50 off if they don't purchase that they're going to be retargeted until they buy the upsell and then from that point you know some may buy the upsells some may buy both some might buy none we're going to get

A customer and then from that customer we are going to have our customer experiences value by solution case study so quick easy way to get multiple case studies and build a lot of value and cast a y net now from that case study now from that case study we are going to be having a lot of people from once they become a customer um they are going to either be booking a quiz or going to a sales video and webinar page

For our high ticket offer now once they do that they are going to be brought to a demo okay from that demo they are going to either have a trial or deposit put down demo completed not closed or a custom become a customer so demo complete and not closed go through retargeting and then if they close customer experiences value by solution another case study and then update funnel using insights so that is that funnel all right and an example of this

Funnel is right here so if i take a look at this funnel this is for my book client acquisition code so we have a video sales letter with a video here we have you know sales copy just highlighting you know the book different case studies basically selling the book and then when they opt in it's only five dollars and 46 cents they're gonna be once they purchase it at the order page they are going to have a one-time offer okay after

The one-time offer if they don't purchase the one-time offer they're going to be taken to a down sell page where they are basically going to get the one-time offer for 50 off if they don't purchase if they do purchase the one-time offer they're going to be taken to the one-time offer to the upsell 2 which is on this page if they don't purchase that they're going to have the downsell of the one-time offer number two after that they're going to be

Taken to a confirmation page a thank you page and they're going to have the member station member registration page where they can get access to the backend portal the members area and then from the members area they're going to be able to book a call and schedule a call for our high ticket offer which is our flagship course or our mentorship or our training program and that is how you can cast a wine that get a lot of people into your

Low ticket offer go through the book go through the mini course and then make a lot of money on the back end you're gonna really maybe make a bit of profit or just break even with with these uh upsells and then the real money is gonna be made on the back end but this allows you to cast a wide net and acquire a lot of client i require a lot of new customers that most likely wouldn't have just bought your uh

You know your five thousand ten thousand dollar course up front but now that they've been through your book or been through your mini course they're a lot more likely to convert and it makes the sale a lot more easier because not only they usually typically have a lot more than just seven hours once they go through your low ticket offer so that is the multi-step automated funnel to high ticket inside sales all right and the multi-step automated funnel to high ticket

Inside sales it is you know it takes a while to build it can acquire a ton of customers okay uh the pros is it is high conversion rate from low ticket offer too high cons it is slow to set up when it's used when you want to acquire a lot of clients with a low ticket offer book mini course pdf etc and then upsell them to either break even or profit and then once you uh once they trust you you can

Sell them your high ticket offer for 5k plus and you know once they trust you they know that you have valuable uh valuable information or they they like your stuff they know it works then they're more likely to buy more of a higher ticket offer it's a lot easier to ask someone to ask a current customer to buy more than to ask a completely cold customer to buy right from the get-go so if you start with a low barrier to entry

Offer like a book for five bucks or 20 bucks or a mini course it's a lot easier to upsell them and make money on the back end