How To Start & Grow A Facebook Group From Scratch In 2024 Facebook Group Settings - Executive Stride

What's up guys my name is josh pocock founder and ceo of executive stride and in today's video we are going to be talking about how to build a hyper engaged facebook group in 2022 for your coaching consulting or marketing business in two weeks or less [Music] now i'm just gonna skip all the fluff and dive right into the strategy and deliver you this value so you can implement it today so within the next two weeks if you don't have a facebook

Group you can start a facebook group grow your facebook group with some of these tactics and start making some money or if you already have a facebook group you can leverage some of these tactics and frameworks and really just accelerate the stride of your current facebook group now why are facebook groups important in 2022 at this point with different platforms such as tick tock instagram linkedin twitter youtube a lot of them are getting more strict they're limiting a lot of their

Reach so you need to build a community now for this example you want to hit 100k per month let's just say your flagship offer is about 10k usd that means you need 10 sales to start off we have traffic over here now traffic can be in two forms we have paid ads paid traffic and we have organic traffic so paid can be anything in the form of facebook ads ig ads so instagram youtube google tick tock linkedin etc all right and

Organic can be anything in the form of email lists linkedin cold email twitter youtube tick tock instagram and facebook now this is super important that you have traffic of course because you don't have traffic you don't have really a community you can't build a community without traffic so those are the two forms paid ads is probably the easiest if you know how to run ads now you don't need to know all the advanced strategies that we teach but even if you

Just understand the basics you can run efficient ads to a facebook group i would recommend ideally running it to a landing page you can use click funnels or our stride sales crm which allows you to build funnels within it you can basically run it to a landing page that makes people opt-in to join your facebook group and they have to provide their email and their phone number which allows you to capture two pieces of information that you can use to put

Them on your email list your sms nurturing all right as well as once they join your facebook group they're getting nurtured as well now why is it so important to nurture people on average it takes about seven hours for a cold prospect to turn into a happy customer and the beauty with online marketing and leveraging these new tech and mechanisms such as video via cells landing pages we can really accelerate this process back in the day we would have to go

Face to face meet up with someone they would have to think about it you have to call them back now we can have them in our community constantly getting nurtured next is profile so profile on your social media right now we're talking about facebook but also on instagram linkedin wherever you're really leveraging that channel for prospects it is really your pillar it should be structured as a sales funnel a sales page a lot of people make the mistake by structuring their

Profile as a resume like on linkedin and they just list what their past experience was and no one really cares because at the end of the day no one knows who you are and no one really cares to know who you are what they do care about though is once they land on your page they want to see how you can help them all right people care about themselves if you can uh structure your profile in a way where they're reading

Your profile and they're like okay this this is interesting this kind of hits sparks a nerve i'm going to message this person or i'm going to click on some of the links or find like they're going to do some research so you want to have your facebook group link or your landing page in your bio of your facebook profile as well as any other platform you're using you want to be driving all your channels to your group to your community for

Example on facebook you want to have a optimized banner make sure you have a professional profile picture you want to have an optimized bio featured image and you want to have content and posts which is a whole other you know topic but yeah you want to have that basically positioning yourself as a leader an authority you have a headline that really speaks to their problem what what you're solving as a coach whether it's you know fitness weight loss or marketing business

Growth okay next is the group all right so they find your profile or they opt in through the traffic and now they are going to join your group and in your group you need to optimize it and set it up a certain way first off is to go over a few basics the name the description as well as once they join you want it to be a private facebook group and it should have three questions now you can do a few

Different things with these questions but basically you want to ask them at least two questions that are getting an understanding of where they are currently and where they want to go all right if you know anything about sales which you probably do and marketing uh when you're on a sales call the structure is always just really getting an understanding of their current situation and their desired situation and bridging the gap so you uh your service your community your you as a

Coach or a marketer you're going to be the one obviously bridging that gap so you ask them first question you know where they're currently at whether it's revenue or you know weight loss or whatever and then where they want to go what's you know in the next six twelve months uh etc okay and the third question you know people can do a few different things you could ask them for an email um to send them you know valuable stuff either way

You want to have those three questions now this does two things one it gives you a really good understanding or your appointment center is a really good understanding who's ever going to be reaching out to them in the fourth step where they're at where they want to go and you can kind of tailor your messages in that way so you have that and two it just makes sure your quality of your group and community is very very high you don't want

Just like spam people joining or people who aren't in your niche or industry or don't actually know have anything to do with what the group is about you don't want them joining so this basically filters people out as well as gives you information and intel already before you even message them before you even talk to them you already know what's going on so fourth step of course is messaging them so once they join once they try to join uh you know

You accept them then you want you or an appointment center someone from your team a sales rep you want to be reaching out to them and leveraging specific messaging uh scripts and nurturing them in a certain way there's certain frameworks that we go in uh with our clients and kind of cover and i'll probably touch on a few of them in later videos but uh you really just basically to sum it up you really just want to kind of just go

Over the same thing you want to reach out to them thank them for kind of joining the group kind of get an understanding of where they're currently at where they want to be you may offer them some value um it's not it's not really a hard you don't want to hard sell these guys and just send them a you know huge thing and just like right go straight for the kill you already have them in your community they're already added to

Most likely added you as a friend on facebook so you don't need to do that it's not just like a cold a 100 cool lead where you just want to go right for the kill sometimes you want to kind of nurture them and talk to them and just kind of see where they're at where they want to go and then you know you can have a call to action and tell them that you can help them you can send them over

A resource and get them to hop on a call with you so you want to book a either a discovery call or a quick 15-minute call triage call or potentially even a bit longer of a call it depends i mean some people have a two-step process some people have a just straight to the call process so uh straight to the demo call so you can kind of figure it out and test and see what works best for your specific business and

Industry but uh and you know how your organization is structured but anyways you get them to a call which is from message to call there's a whole conversion process i kind of give you a high-level view over the framework but we go much more in depth with exact templates and different you know ways like if they ask questions question trees for different things they may have or different problems they may have because odds are if you're a coach there's probably going

To be a few different problems you're solving same thing as a marketing agency different clients are going to be at different points in their journey whether they're at this revenue currently or they're at this weight loss and they need you know they're going to have different problems and different current situations and desired situations so you need to have everything kind of all mapped out and ready because you're going to be getting a lot of facebook group requests to join so you

Need to be handling them in the most efficient way possible um right so next is of course the call you take them to a systemized sales script all right and i'm not going to cover that in this video but you need to have a sales script very very important and you need to have it kind of systematized and it should be a good sales script and so yeah you take them to the sales process if you need help with sales you

Can watch some more of these videos or you can book a call with us and we'll help you out with that we teach our clients that you're going to be getting group requests and you're going to be getting two steps these are how people are going to be joining the group so one people are just going to be joining the group through group requests through traffic and your profile two is people are going to be seeing your content on your profile

Because you should be producing content you should have some sort of content engine we give our clients and show them how to use a content machine and a content engine we pre-built to really just systematize the whole thing in terms of doing research for new content ideas and making sure you can see what's trending see what keywords and all this stuff whether it's on youtube facebook uh tick tock so you need to have some sort of system to produce content or

You know if you're just starting out just you know just make sure you're producing content whether you have a system or not like whether you have everything optimized fully it doesn't matter you just need to be pushing out content because outflow equals inflow all right so you know high quality organic content ideally eventually you should create some sort of system or you know reach out to us and we can just uh help you out with all that so that those are

The two main ways now to hit 100k per month it's really as simple as this let's say you're getting 500 requests per month all right now out of those 500 requests maybe 50 book a call so that's a 10 booking rate and then out of those 50 calls let's just say on you know at the low end you're getting a 20 close rate which is 10 calls uh 10 sales that means 10 times 10 000 you're at 100k now if you're

The founder odds are you're probably going to get a higher percentage than 20 and now also too these are not just cold leads these are very very warm leads for us at our company we get anywhere between usually on the bare minimum usually at 30 closing rate to 50 60 70 even like sometimes higher like 80 percent if i'm doing it because uh obviously i understand you know how everything works in the company and and whatnot but if a sales rep

Is doing it typically they're gonna get a much higher percent of a closing rate than you would just from doing a cold email now the reason being is because these people booking a call one you've already kind of had a conversation with them in the messenger and two odds are they've been marinating in your facebook group or your profile for you know a few days or a few weeks and they've been seeing your content watching your videos maybe already gone through

Your vsl opted in whatever the case is maybe you have some free resources and it's really just turned up their buying temperature all right so they're already maybe at six or seven hours by the time they hop on the call and they're like hey i already know what it is you do i already understand the thesis of what you offer and how your strategy or system is different i just need to know the price if i can pull trigger and you

Know what what what everything is and they're just ready to go so that's the beauty of this you're gonna get hot hot leads these are not cool leads they're already indoctrinated into your whole way of thinking and your whole strategy they're probably already implementing a lot of this stuff they just need that extra help they just need a coach to really help them implement things to really accelerate that process because they know they could either just spend the next 12 months

Doing something and really doing it through trial and error or they can go to a tried and true expert like yourself all right so 500 requests per month through traffic such as ads or organic uh which is like pretty low you could really scale this up and get a lot more than 500 but let's just say 500 500 is a good amount if you're consistently growing your group by 500 members a month that's solid okay so you can set up like

Organic teams with leveraging v virtual assistants or just like trained reps sdrs to help you do this and for the ad side and you can use like multiple accounts buying multiple accounts or just creating multiple accounts and or using family members there's a lot of different ways that we we teach uh some some advanced tactics if you want to like just like scale the crap out of your group yeah so you get 500 requests let's say on the low end you're

Getting a 10 booking rate out of the people you message because you need to message every single one of the people that join make sure you're doing that if you're not messaging them you're just wasting money it's money on the table okay and then 10 10 sales out of those 50 so that's a 20 closing rate and if you're already getting like a 30 closing rate and on like cold leads or a 40 closing rate your closing rate should at least

Probably add an additional 10 to 20 percent from this type of process okay because they're gonna be a lot warmer a lot a lot warmer you have their email you have their their phone number you're nurturing them on that you're nurturing them in the group on your profile and on your other channels because you should be creating content with some sort of engine they're probably following your subscribe to your uh youtube your tick tock your instagram all this all these things

To create an omnipresent feel so this is the type of strategy that you need to implement to your business to succeed all right if you need help doing this you can click the link below book a call fill out a quiz and you'll either be speaking to me or someone from my team we help coaches consultants and marketing agencies and really any b2b uh business scale to 100k per month in about six months or less if you need help building a

Course scaling a course or just scaling your current business to the next level leveraging organic paid traffic strategies building a sales team ramping them up really quickly we help you do all of that stuff we don't just provide some sort of course or some sort of templates we provide a full out system that's already built for you to succeed we help customize it for your specific business for your specific niche your specific offer if you don't have an offer already we

Help you define your offer or refine your offer we help you define or refine your target market to make sure you have a marketing message that really just strikes a nerve and lights your prospect up like a christmas tree so if you're interested in any of that book a call down below if not no worries there's going to be a lot of free value on our youtube channel right here that you're watching so make sure to like this video subscribe and

Stay tuned for more i'm josh pocock founder and ceo of executive stride and i look forward to speaking to you shortly and seeing you soon we're going to be uploading videos every single day so subscribe and hit that bell notification talk soon [Music] the world of business growth can be a jungle cheesy marketers angry clients calendars lack of delegation negative cash reserves and mental breakdowns danger at every turn that's why we at executive stride pride ourselves on being the best trained

Professionals to guide you through the business growth wilderness executive stride accelerate your stride [Music] hey what's going on everyone hope you're all having a fantastic day for those of you who don't know me my name is jacob snitman i'm the founder and ceo of abc marketing solutions and a broker within the burke financial mortgage group now for anyone who's worked in either my industries i'm sure you're very familiar with how stressful things can be how competitive the market is and quite

Frankly how hard it is to generate some new business for yourself so that being said i'd like to give a huge shout out to josh's team for being able to do exactly that i originally employed their team actually back in quarter four 2020 to scale both of my businesses and since the first week of campaigns after we've onboarded they've consistently been able to achieve at least 10 booked appointments on my calendar for each of my businesses every single week for the

Last six months now not only has this completely scaled my revenue but it's also a that helped me better service my clients by giving them more time to focus on their individual needs and b focus on other parts of my business knowing that my lead generation is being completely taken care of and in good hands two other really cool things i wanted to point out is they give you access to these two to these amazing tools one is the client acquisition

Code and the other is the stride accelerated training and both of these were absolutely what i would define as critical components in helping me scale my business if you're looking to crush your business goals this year i would really really recommend getting in contact with josh and seeing how him and his team can help you as well my name is franco and i run a marketing agency i don't usually do testimonials for people but josh has and his team at executive

Stride have taken it upon themselves to basically outwork and outperform every single lead generation firm that i've worked with in the past now most of my clientele is high ticket very high ticket and not only has he been able to generate me a tremendous amount of additional income monthly but him and his team are super supportive and they basically hand you leads on the silver platter a lot of agencies say that they do this but to put it into executive action

And to make that action transferable to you so that you do the easy work and sell them as long as you're a good salesperson you should have no issues uh with these leads that executive strat is providing you so as far as i'm concerned they're the best locally and the best uh lead generation firm that i've personally worked with in the past and in the future because i'm not going nowhere i'm with executive stride thank you so much josh this is

For you buddy hey jacob here just want to talk a little bit about executive stride so i actually own an advertising agency we mostly target e-commerce owners to help them grow their businesses so uh beforehand i was doing email marketing mostly but now i'm also adding linkedin with it and after signing up with josh and executive stride we really things just like took off um especially with the leads coming in the messages and meetings actually being booked qualified meetings being booked

Um he helped us kind of develop our sales process and offer a bit more as well but just the platform and their overall experience with with linkedin and actually booking meetings and getting leads is it's fantastic it actually like we have a small team i actually had too much coming in i had to really back a little bit which is a good problem to have so anyway overall great experience would highly recommend josh and executive stride so if you're thinking about

Taking the leap go ahead and do it and join the team of winners let's get it hey my name is marketing agency josh and his team at executive stride have helped me tremendously with their linkedin automation program and each machine in the first two weeks i've got 15 booked appointments and closed three deals already when it comes to lead generation and sales process optimization josh and his team at executive stride are the best if you are looking to maximize your roi

And take your business to the next level i highly recommend executive stride hello this is my testimonial for josh i'm cass and josh is very knowledgeable when it comes to lead generation and creating sales process in fact in the first three weeks of working with him george and his team basically brought me and generated me over 37 books appointment and 13 new clients which is mind belowing and i would definitely recommend working with josh and his team at executive destroyed if

You are looking to escape your business don't hesitate to contact him thank you so much and looking forward to working with you further bye guys i have to give a huge shout out to josh bolconk and his team these guys completely changed my business um i came into the industry i started this company called realtor media leads and like starting it up it was really difficult i didn't know how to get clients i was cold calling people and i was making

Like 2k a month uh doing this i had like two clients uh two realtors and as soon as these guys jumped on board uh they set me up with this linkedin program and it's just been on fire for us ever since like it's been booking us like meetings every single week week after week after week and like it's it's helped me scale my business to now over 20k per month and i have to give a huge shout out to these guys

They're seriously killing it and uh if you're looking for some seriously powerful leads like people that are on the call with you that want your service like these guys know how to target them and get them for you so huge shout out to them and uh if if you're not working with josh i don't know what you're doing hey there ivan cuenca here and i just want to record this quick video to recommend uh josh and his team i've been working

With them the last couple of weeks and well i tried some programs on courses in the past but i didn't get any results uh so with josh in just another a couple of weeks i was able to land so some clients i was able to land qualified leads with his program quite the client acquisition code book and the executive strike accelerator training er well as i mentioned before i tried some things in the past but didn't get any result but with

Them just a matter of weeks i learned qualified leads and therefore i i land some clients at the end you know it's about numbers it's a numbers game but you have to have the right numbers the right qualified it so that way you can have more sales so yeah i totally recommend uh josh and his team and you won't regret working with them and yeah thank you very much hey i am harsha i have been working with josh and his team

At executive strike for three weeks now since then we have able to book 35 quality leads and close 11 days by using their lingual system they also helping me with advanced sales and systems building strategies to take to or to scale my business to the next level if you are looking for someone who books more leads for your business then i am highly recommended george and his executive strike they will get your job done