Hoppy Copy Review & Guide - Email Marketing AI Copywriting Tool AppSumo Deal - Josh Pocock 📧✍

All right what's going on everybody Josh pocock here in today's video we are going to be looking at a tool called hoppy copy all right it's a tool listed on appsumo and it's an email AI copywriter all right so let's get right into it all right so like I mentioned hobby copy is on appsumo as you can see here and it is an AI tool that is specifically tailored for creating email marketing campaigns sequences cool email Outreach different things like that

So you can see here with the app Sumo pricing it is 99 bucks you get up to 50 000 words generated per month 40 plus AI email templates and more coming every week compose and command features Google Docs slash notion style editor spam tracker 35 Plus languages supported organized and collaboration auto save multiple documents and project folders support onboarding schedule live calls with us at any time Community Access and ability to invite your team to collaborate and workspaces purchasing additional seats

Required alright so I guess I don't know if you have to stack codes okay so it is not stackable so I guess you would have to purchase additional seats which you know uh isn't ideal but uh this actually only gets you from now that I'm just seeing this one year of access to hobby copy so um it's not a lifetime deal unfortunately but it is one year of access and you can see that pricing right there so about a hundred bucks

Per uh up to 50 000 words and we'll actually look what their monthly pricing is in just a second here let's take a look on their website so join uh thousands of marketers content creators agency Founders using this tool uh tools like clavio MailChimp active campaign HubSpot campaign Monitor and more all right and then right irresistible email campaigns drip sequences and more 10 times faster it's on product hunt um and then create any kind of email in seconds tweak edit reword

With fresh copy that sticks and then convert blogs to emails emails to tweets tweets to text so you can repurpose content easy which is pretty cool increase open rates with Spam check so that's actually another cool feature they have we'll look at that and then um yeah just some basic testimonials FAQ let's look at the pricing and then we'll dive into the tool so with the pricing you get a seven day free trial if you'd like um and then there's a

Starter plan so 29 bucks per month which is up to 20 000 words generated one user 49 bucks per month is up to 50 000 words generated per month three users and then the Pro Plus plan is uh up to 120 000 or sorry 120 000 words generated per month it's 99 99 and up to five users and then you can contact for more users and words if needed all plans include the following that is listed there so pretty standard um

Basically the lifetime or sorry the one year deal that you're getting on appsumo is looks like to be about this plan 49 bucks per month so you're basically only paying for two months for the year so you're saving uh about about uh five hundred dollars for the year so 50 bucks per month for about 10 months 500 bucks so it's a pretty good deal if this is the right tool for you to go with the appsumo option I I don't know

I guess afterwards you may have to renew on a monthly option or you know I don't know if you could buy two codes and whatever the case may be then you could have another subscription or just another account actually no you couldn't because you need to renew it within 60 days so um maybe it will still be listed on up soon a year I don't know but anyways let's dive into the tool so you can see here here is the tool

It is very very simple there's not so many different options or menu options it's just a very simple straight to the point tool which can be good um you can see here in account settings we have a getting started option so it kind of walks you through on boards uh you know goes over everything you have your account your subscription your workspaces your workspace settings you can toggle on light mode or dark mode you know I I always like dark mode

Options for tools um and then workspace settings um so you can actually change your workspace settings that whatever you're on so you know this could be personal workspace or you could change it to the company name so executive stride or project name whatever and then save you can actually change the workspace slug to which is basically the uh the slug in your url um change it to that which is pretty cool workspace ID so use when interacting with apis and you

Could delete the workspace if you want to create new workspaces you just simply come up here and create your workspace all right so we can see here we're in executive stripe all right so there's three tabs that we're going to go over we have the AI wizard the documents actually the team the team is pretty basic it's just where you can add more team members so we're not going to go over that we're just going to go over um the AI

Wizard and documents and the AI wizard basically once you start creating using one of these components it just feeds into the document so it's a very simple looking interface which is cool and it just does it's mainly because this tool just focus on is focuses on one simple thing which is email which is real nice if you're someone who is constantly writing email or you run an email marketing agency or e-commerce or just anything this cool tool could be beneficial to

You so we'll go over the tabs real quick we have sequence which is in beta so abandoned cart sequence so write a full abandoned cart email sequence for any project or product or collection in one shot so that's pretty interesting we may take a look at that uh miscellaneous so content converter oh that's cool so repurpose any existing content convert a blog post to an email an email to a tweet a product description to a video script the options are endless

Freestyle so ask the AI to write anything you like product description so write compelling product descriptions so as you can see just off the bat so far we're getting a lot of different tools to be really beneficial if you're running an e-commerce store or you know you're Drop Shipping whatever the case may be email ID or ID email idea generator and this is lead nurture so convert leads to customers with creative nurturing sequences that's interesting um email idea idea generator onboarding

Slash welcome Series so increase product retention and adoption with fresh ideas at for your onboarding sequences and then email idea generator seasonal so engage customers with unique campaigns ideas relevant to any season month or other special time of the year we have some video some video script YouTube video title converter yeah that's the same one uh Pro website so product description CTA marketing headline SEO meta descriptions we have sales copy so Ada attention interest desire action framework call to action Futures

Benefits pain agitate solution marketing headline generate benefits for Persona persuasive bullet points problem statement headline problem story value proposition we have ads so we have ad copy variants um yeah some of the same stuff social media hashtags and then some of the same stuff social media posts and then Outreach so cold email Outreach icebreakers LinkedIn Outreach so this stuff is really cool as well I've done some videos in the past if you've seen them on different AI tools that generate like

For example ice breakers and stuff like that so we'll try this tool out um as well and see how it compares the one cool thing that I like so far at least is that there's no you know I don't know there's no like oh you can only generate like a hundred ice breakers per month I don't know how much the icebreakers would equate to um in your monthly credits say if you get the appsuma plan you have up to 50 000

Credits I don't know how much icebreakers that would cost if you want to use this tool specifically for cool email Outreach but just from the the bait like the my first one president looks like it would be a little bit more scalable and some of the other tools I did on now the only thing is they don't have bulk CSV Imports or anything like that from what I can see which would be cool if they did but um you know I

Don't think cold email Outreach even regardless is like kind of their main one of their main things they're promoting I think it's just kind of like a additional thing but it's still pretty cool that they have it regardless um abandoned car email so this is the email portion which is the biggest portion so I've been a card email abandoned card sequence cold email uh educational email email intro event promotional email multi-purpose email lead nurture email icebreakers product launch email product update

Announcement email product email contest giveaway recurring newsletter uh reactivation re-engaging email promotional slash discount deal email reminder slash follow up rewrite subject line seasonal holiday email write subject line for email welcome email etc etc right so that's really cool and then we have the all section where it's pretty much everything we just covered right so the fir we'll try a couple components out and see how the outputs are to start off we'll try the abandoned cart sequence so once you click

On it it's gonna allow you to create a document name which will show up in your documents we'll just keep it that and then go create and go so the brand or product let's just say um we have a brand that is selling um water bottles for example uh water uh or maybe hat lovers so we can sell some sort of cat product like Hat toy cat toy um looks like a cat toy uh [Music] um or dog squeaking toy dog

Squeaky toy and then dog lovers the target persona description of products so benefit one um the toy squeaks very loud I guess or I don't know I don't think that's really a benefit but I'll just put for the sake of this video I'm just typing into random stuff um um it um yeah it cleans your dog's teeth as it's chewing it cleans your dog's teeth while playing with it we'll do one more um it your dog will love the I'll just

Say it's very light weight so you can throw it for to give your dog a good workout and game of fetch there we go and then promotional or so what you want to cover promotional or deal um address customer concerns and then other details call to action shop now um dog toy so I guess I don't know if you would change it like this um I guess you would change that uh depending on your specific use depending on your specific specific

Product and offer and you can change the tone to you know I guess friendly great copy now it is brewing and it could take up to 30 seconds so it's generating the abandoned car email sequence so it does take a little bit of time to generate I'm curious to see how long it will be um and how good the quality will be because it is taking you know a little bit longer than some other tools right off the bat here we

Go so we got some stuff here okay so this is cool this is great from what I can see right we'll we'll do some reading of it but um you know a generated five emails within the sequence all right just before I read them you can either go rewrite continue shorten expand you can add emojis add tone what does more do oh you can also add more stuff like agitate the problem add more detail add call to action write email subject

Line write preview text persuasive headline etc etc right and you can also do a Spam check so please select the whole email including subject and body at least 20 words so that's cool we we can try the spam check right here so now we can see the spam check score three out of six the email could consider be considered spam so then it's actually highlighting words that could show it as spam so um you can see here great you can see

The the score right here urgency Shady over promise money unnatural other and it's highlighting the words that and in that specific color so you can see here don't hesitate is urgency it's picking that up all natural um and then if you highlight it's actually giving you what is this so we use all natural okay so that doesn't change the okay so it also is I guess giving you spelling correct spelling [Music] um I like grammarly but uh or maybe this is

My grammarly actually yeah this is grammarly not not this is not hobby copy but um Okay so hi there we noticed you were looking at our dog squeaking toy this is a great this is great for cleaning your dog's teeth while playing with it it's all very lightweight so you can throw it far and give your dog a good workout and a game of fetch we're offering 10 off if you order within the next 10 days we're also offering free shipping

30-day returns and you can cancel anytime we know you're concerned about the dog toy being toxic but we use all natural ingredients don't hesitate to reach out if you have any questions thank you for your interest sincerely the team email 2 detailed product benefits headline new squeaky toy the best way to keep your dog healthy and happy I actually didn't read this one so this is the abandoned cart email the dog toy team reduce stress with our squeaky toy um anyway

So email two hi if you're anything like me you're you love your dog more than anything in the world they are part of your family and you'll do anything to make sure they're happy and healthy that's why I was excited to find this new squeaky toy that not only cleans your dog's teeth while play but it's also super lightweight so you can throw it far for a good game of fetch I've been using it with my dog for a few weeks

Now and I can already tell a big difference in his energy levels and overall health his teeth are looking so much better too if you're looking for a way to improve your dog's health and happiness I highly recommend giving this squeaky toy a try thanks for reading and then email three I'm not going to read them all but you can see email 3 barbs and squeaks are better than teeth and ache um did you know that over 80 percent of dogs

Suffer from gum disease by the time they're three years old but there's an easy way for your dog for your pups teeth clean and healthy or to keep your dogs pops teeth clean and healthy with the new dogged squeaky toy the unique toy not only squeaks loudly which dogs love but it also helps your dog's teeth as they play it's made from all natural ingredients so you can feel good about giving it to your furry friend and it's lightweight so you

Can easily throw it for far far for a fun game of fetch for a limited time we're offering 10 off your purchase of the dog squeaky toy so don't wait show up now and keep your pups teeth healthy and clean social proof don't miss out get the latest greatest dog squishy toy don't miss out on our latest and greatest dog Suki toy this toy is sure to keep your dog entertained for hours it's features testimonials it features testimonials from Happy customers

And other social proof points such as features in magazines and number of customers reviews so this looks kind of like an issue with the AI I believe it didn't generate the social proof from what I can see um and then email five Last Chance discount so get the dog squeaking toy at 10 off before it's too late you can maybe just add this actually maybe it's that's how it's supposed to be um because you would have to customize but um hi

There did you know that 80 of those so it's the same thing so yeah uh this toy squeeze really loud which dogs love but also helps your dogs yeah okay so you kind of get the point here so I I know all in all like I'm pretty I would be pretty you know decently happy so far kind of with this email abandoned sequence it's pretty cool and I like the spam tracking uh formatting you can just format it in certain ways

If needed so yeah all in all it's pretty solid um you know I generated five email sequences uh you know fairly quickly and we have the spam Checker here and uh you know I had some little comedy and you know relevancy um and some facts about this whole random topic that we just created about dog toys so um it's pretty interesting and you can out actually probably use that you know uh if you're an e-commerce owner or you know really anyone

But I could really see you know e-commerce people who are creating different uh products consistently hoppy copy could be a good tool potentially for you um you can actually in the document section you can have new folders to segment your documents if you'd like um so you can easily create that there we'll do one more um just to keep this video short right now but if you want me to do any more on hobby copy let me know in the comments

Down below we'll just do an icebreaker so we'll just go Icebreaker and let me just follow up let me just grab my LinkedIn email I'm curious to see how this will do or not my LinkedIn email my LinkedIn profile link so you can actually add LinkedIn URL website or recipient description so boom it's my LinkedIn URL tone um I guess professional you can change outputs to more or less we'll just keep it more and then create copy so it's generating I'm

Assuming it will take a little bit too because it's pulling from my LinkedIn profile oh no that was actually a lot quicker so you're doing amazing things Josh keep up the great work hi Josh I was impressed by your accomplishments and wanted to reach out and say congratulations it sounds like you're building something really special with executive stride I'm curious to know about how you've been able to help generate so much success and what your secret is for growth hacking I'm

Also interested in learning about how you've been able to turn unknown Founders into LinkedIn experts if you've ever uh if you're ever interested in Sharing more stories uh about your story and advice I would love to chat in the meantime I'll definitely be checking out your website to learn more best so so and so hi Josh from impressed player so this is actually like actually surprisingly this is like um just from the get-go it's kind of almost I don't know it's

Pretty good like it's pretty good I don't know if I would say it seems just off the top of my head it could be better than some of those other tools um that are specific but some you know I'm not saying specific ones at the moment but some that are specific tools that focus on personalized icebreakers and stuff it seems like it actually is giving me better output for the icebreakers than a lot you know and it's like in a full

Out message which is not just like a line and it's and it is relevant and it's pretty cool so it's I actually may may use this it seems pretty pretty cool and unique um so that's the icebreakers features feature which is pretty cool so far I am kind of happy with that um and then curious what this is okay so you can do a cool email Outreach too you can switch that up change some of the variables um but yeah that's

Pretty much it you know there's different email sequences where you can go through and input data as well similar to the abandoned cart sequence so I'd say an all in all hobby copy is good for like I said e-commerce emails whatever if you want to create a lot of different email sequences you could use this tool um they have a lot of different uh email sequences and intros such as the abandoned cart sequence the email intro the lead nurturing so those

Are all similar type of process to create and then also to the icebreakers are really cool and then another thing that uh you know I may try later is the convert content converter which you know can turn a blog post to an email an email to a tweet uh whatever you know so that that is another cool feature and then the freestyle so those are some things I may try uh other in you know other videos or just by myself but

Let me know in your comments down below what you think of hoppy copy if you pick up a copy let me know your review if you like it or not if you want me to compare hobby copy with any other tools or just any other tools in general if you want to do a comparison video or just a review or if you want me to do any video on any sort of topic on business growth whatever the case may be guys

If you're new to this channel my name is Josh pocock founder of executive stride we we upload videos every single day on this channel on different stuff from business growth tool reviews different things to keep keep you on The Cutting Edge of the marketing landscape so you can grow your business effectively if you're a coach marketing agency consultant course creator whatever the case might be make sure or even just online entrepreneur whatever make sure to check out our free community it's

Stride community so I'll leave a link to that in the description below stridecommunity.com I'll also leave a link to hobby copy so you can get that on appsumo and uh strikemu.com you just go to that that link you opt in you'll get access to our free community where we're posting a lot of different stuff more value behind the scenes that isn't posted on YouTube different resources templates tools framers Etc I'm also launching a six day challenge coming up very soon so

You'll be able to get into that it's going to be very very valuable a lot of the information within that six day challenge is going to be more valuable than the some of the information that people sell and like uh five to ten thousand dollar programs three to ten thousand dollar plus programs like courses and all that stuff so make sure to stay on the lookout for that make sure to subscribe and turn on post notifications so you can stay up

To date with our daily videos as well as all the stuff we're doing behind the scenes to grow our business our clients businesses and you can take some information and learn from that and then also too if you want to learn about potentially working with us one-on-one with a custom plan with our team you can go to executivestrad.com forward slash quiz throw an application and book a call to speak to myself or someone from the team and we can see how

If uh you know it's a good fit for us to help each other for to help you grow your business so if you want to learn more information about that just check out some of the resources on this YouTube as well as our website get acquainted with everything our case studies testimonials you know what we actually do and then if it sounds like it could help you then fill out that quiz anyways guys I will see you in tomorrow's video make

Sure to keep hustling keep grinding and of course accelerate your stride take care guys