Creating A Lead Machine & Crafting A High Converting VSL Video Sales Letter | ExecutiveStride.com

[Music] creating a lead machine your lead machine should have about six steps the first step is the traffic this is either through outbound or paid advertising and then the funnel flow this is a typical funnel flow it could look different depending on your offer and your Niche we help you tweak that and customize it opt-in vsl page quiz in booking and thank you page these are the main things DSL builds the value quiz and booking quiz qualifies before the call Demo

They automatically book Thank You page gives them more information warms them up before the call and then there's also going to be contingency emails and nurturing emails and texts as well SMS maybe even voicemail drops before the sales call prepping them priming them to really get a lot of that seven hours in before they even speak to a sales rep think about how warm and qualified of a lead that is if you don't have that in your current sales process then

You're really just missing out on a lot of warm potential business they're just sitting right there just to give you an example on a high level of how this may look one we may have an opt-in page for one of the pages then a vsl page like you see here a quiz page booking page a thank you page and then obviously your sales call let's talk about the high converting vsl page well this is game changing no matter pretty much what

Industry you're in you could benefit from this and a lot of Industries aren't utilizing the vsl yet you do have a high Advantage if you're in an industry that's not utilizing vsl now I believe in the future everything going online the way the world is it is going to really boom and the people who are on top of this are going to capitalize and make a lot of money just a few bullet points on Crafting your laser focus sales machine or

Vsl which is used for pre-selling this is when you get your prospect to watch this additional sales content before the demo now this sales content is carefully designed to pre-sell the prospect on your thesis your offer and get them hungry and this additional sales content can be in the form of a video sales letter or a written sales letter and there's an example you can check out I mean you're on it right now this is our video sales letter you're currently

Seeing the process so I don't really need to explain too much you can just continue watching this video and you'll see how a video sales letter should be done we do provide you the vsl template which is there and record your presentation and test it on real customers what's the pros of using a video sales machine now 24 7 365 salesperson your best salesperson in their best state with a proven process and argument can sell simultaneously to unlimited number of viewers

24 7. so just take that in you can create a video that is online 24 7 that is better than any of your top sales people and not only can you just sell one person on it people are constantly being driven to this page you can sell unlimited people all at once just picture if you have that in your business prospects who engage with your mid funnel content will self-qualify this will shorten the sales cycles and in high ticket sales it

Usually takes a few hours or at least a couple calls to turn a prospect into a paying customer this vsl communicates tons of pertinent information that would normally be the job of the salesperson and this process is streamlined sales people who watch the vsl hundreds of times learn exactly how to sell the product from the founders or from the head of sales or some sales Superstar this gives every new employee access to the very best training possible and makes it easier

To train and ramp remote staff Now tracking and Tighter feedback loop when you use a vsl video analytics can identify where and when you lose your prospect's attention so this feedback allows you to iterate messages quickly and use data to validate Market resonance points now you may be wondering what if I don't know how to build a vsl you need to learn from someone who knows what they're talking about there is a Formula but there's lots of Hazards to trip you

Up if you don't know what to watch out for when and where do I use the vsl start using the vsl as soon as possible with outbound messages inbound traffic and paid advertising the vsl warms up cold traffic to your ideas and thesis you can also use the vsl between the demo booking event and the demo event or use it in follow-ups to engage and inform other decision makers within an organization how about B2B companies execs do vsls work for them

Yes they do the best hedge funds and investment banks in the world use video sales letter presentations to sell ideas and products to the richest and most sophisticated people on the planet who do I get to write record the vsl do I need a radio voice and professional quality slides people who know the business best should create the vsl this means Founders or execs can produce the vsl as they should have a deep domain expertise that is required a more Junior

Employee can record the finished script if their delivery is excellent people are looking for relevance and utility in a vsl don't worry so much about what you look like how you sound or the theme you choose for your slides how do I know if it's working you'll start hearing prospects say stuff like when you said this in your video it just made a lot of sense and soon after that your bank account will start to grow I don't have the time

How long will it take to write and record with proper training it could take a week or two to complete your vsl one week to record and one week to edit it's a good idea to make multiple Renditions until you hit that nerve striking tone that conveys your message perfectly to your ideal Prospect