The Current Marketing Landscape - Spotting Trends & Capitalization | TikTok, YouTube, Facebook, Etc

[Music] all right welcome ladies and gentlemen my name is Josh pocock founder and CEO of executive stride now in today's video I've recorded about five minutes ago I was having some audio issues so I am recording this intro right now I thought the lights would make it cool but in this video I'm going to be talking about the landscape of the current market right now so if you're a coach consultant marketing agency Tick Tock agency whatever the case may be if

You're just launching a new offer or you're looking to take things to the next level and accelerate your stride then this can potentially give you value I hope you get some great value and some nuggets from this talk and if you do make sure to like the button uh like turn hit that like button uh leave a comment down below let me know what your thoughts are uh hit that subscribe button because we upload videos every single day and make sure

Guys to join if you haven't already join our free community our free group Where We Share value like this every single day well not every day but uh we share a free value group templates resources Etc at stridecommunity.com all right it's our free Facebook group WhatsApp group Discord group make sure to join all of them once you opt in you'll be able to get the direct links and other than that guys I hope you like this video we talk about Tick

Tock uh Instagram all these different platforms right now there is some big news right now in terms of where the landscape is changing and what you can do if you're a marketing agency selling services or how you can kind of start positioning your services and and think about how you should be going uh doing everything and proceeding moving forward right now there's a I already talked about it in the video but there's a big rush right now for uh the next

18 months or so that you can really capitalize and take advantage of so I hope you get some value once again and as always make sure to accelerate your stride take care also two guys for the first two minutes or so of the talk the audio you're gonna hear a little like Kiss like a little bit of a hissing sound I'm sorry if it's hard on the years uh there was some issues there but I promise you it gets better near

The end I'm gonna try to remove everything as much as I can in the editing but I want to get this out quickly so so you can get the value from it and so you know just wait until about a minute or two the audio will clear up and we'll be good to go basically right now there's a few different ways to grow you know depending on what your offer is whether it's low ticket High ticket whatever whatever type of funnel

You're setting up you're gonna need to set something up we teach I have videos on this on YouTube on how to do this Etc how to set up low ticket funnels High ticket funnels you know book call funnels all that good stuff but uh you need some sort of offer some sort of system to actually make money to monetize these things right you can just from what I'm about to tell you how to actually go about promoting your your your offer

You can just like go about trying to get attention and reap attention from people through social platforms which I'm going to talk about like Tick Tock Facebook Instagram all this stuff LinkedIn you don't just want attention with nothing to sell people because you're just gonna be an influencer that has nothing to sell a lot of these influencers they're actually broke they don't make anything or they're like not making that much they don't know how to they don't know the marketing back

And all this stuff so they can hire someone whatever but you can so it's not just like step one do all this back end and spend all this time and then like I don't you shouldn't spend that much time but you need some sort of funnel whether you're doing a low ticket offer to a high ticket or just like a book a call coaching High ticket program whatever for example we have our client acquisition code book and uh that is actually

Almost done so be on the lookout for that that's super value packed I'm working on that right now it's really value packed on like the latest stuff on Tick Tock content Creations uh LinkedIn lead generation automations literally the exact tools to use like just download these tools Chrome extensions like I'm just like hey let's just like give so much value for free and it's interesting a book it's very it's on you know it's not like a high ticket ten thousand twenty

Thousand thirty thousand dollar product right so you need some sort of way to monetize now if you're just starting out a really good way and you like don't have an offer you don't have a niche one of the best ways if you're gonna use uh to monetize softwares tools uh other programs like promoting our program at all these different softwares that you can promote make tick tocks on and then you can make money referring money that way we have an intricate

System for that type of stuff and you'll probably see it being deployed and continuously you already have or in the future so if you can set some sort of system up like that that's great regardless of the fact that affiliate marketing is very very powerful especially with this short form content so right now if you don't know what's going on I'm gonna if you don't know maybe you already know and you're like yeah I know or I'm bringing some news to

You or maybe you kind of know what's going on was that ever whenever but right now there is a war going on for the social platforms on tick tock Facebook uh Tick Tock Facebook Instagram um and uh what's the other one um YouTube Right YouTube Shorts YouTube reels Instagram or YouTube shorts Instagram reels Tick Tock they're all trying to compete for short form content short form content is the key right now so need a system to create content when we would

Sell lead gen to back in the day like a couple like double yourself you could maybe just sell like a legion offer to if you're running a marketing agency you could sell a legion offer and you can still do it to this day but the landscape is changing and there's a transition in my opinion from just selling something like Legion to be able to sell something to the client of like brand building creating content you can add certain things obviously lead

Gen but a lot of different things like that so we have like literally a whole Press Company stride status where we can get people verified on um all these different things and then we have a crazy in-depth content creation strategy for literally every single platform with uh different the architecture and structure it's in-depth it's very valuable that stuff is like you know I'll make some videos in the future giving away some Secret Sauce but a lot of the stuff it's like

I have to save it for our our personal clients but in the client acquisition code book I'm giving away a lot a lot of sauce to get to get you started in terms of tick tock Instagram uh reels YouTube shorts editing softwares Auto transcribing all that good stuff um but in terms of scale you know multiple accounts proxies Etc all this good stuff um that is you know reserved to certain you know clients Etc but maybe I'll talk about certain things

On the YouTube channel but uh and also in our free community stridecommunity.com if you're not already in there I don't know what you're doing go to stridecommunity.com link will be in the description and it's free value that I won't be posting on YouTube or these things some of it's been on YouTube but free value free resources free scripts free templates Etc free content creation strategies uh content plans you're looking to make content you're just starting a YouTube channel you're starting your

Tick Tock whatever you need to be leveraging certain systems to do these turn things a lot of people just start oh I'm gonna create content they don't actually have a plan they don't have a roadmap they don't have a way to automate systematizing and they fail all right at the end of the day you're going to the gym discipline is keep build a muscle so over time these certain things these systems that you can set up content creation or content creation

Will help you obviously scale your business but you're going to be developing yourself as a person you're going to be able to speak more clearly articulate your points a lot better as you go on and on and you're gonna be able to feel better Etc and having these systems in place help you just do that because your job should be content doing the marketing but if you have to worry about oh you don't have the right system and plan it's going

To be a lot harder anyways um so Tick Tock uh Tick Tock Instagram reels YouTube shorts are key right now and last week I was watching uh I already knew this but he just brought it up again elk boys uh damn Mr Beast on one of the biggest YouTubers he was talking about this on their podcast uh like YouTube I already knew this but they they for their YouTube shorts they actually um you can actually get paid more now so they're

Trying to siphon influencers from Tick Tock like hey these tick talkers they don't make that much unless they're leveraging back-end systems like I'm talking about here to actually you know Drive traffic to their funnel or whatever but in terms of like the actual view count on Tick Tock you get like 10 million views whatever it's not you're not really making much uh you know there's certain things where you can make a bit whatever but uh YouTube you either they have a

Plan for it now so they're trying to there's like a war going on and they're short from content now Facebook they have Facebook reels now so everyone's focusing all the platforms are copying each other Tick Tock even just copied one of the biggest new uh social growing platforms right now be real you don't know be real it's uh I'm on there I haven't really used it that much I'm probably gonna look into it more but it's it's something where like you

Can share it's about for being real you know Instagram's all fake Etc so be real supposed to be like every SEC certain time of the day you actually share like a video or short form video of uh where what you're actually doing you know instead of not faking in just putting up all the highlights on Instagram so that's I maybe you know I'll have to look into be real more but Ted Talk literally just completely copy and paste their whole thing

So all these different platforms are fighting for their short form content game right now uh you'll see these top creators and people selling courses products they're all going to start basically building a brand and leveraging their community and stuff to build to on the short form content there's certain strategies that uh that will really accelerate things and scale things that I'm not going to talk about in this video maybe I'll you know touch on them in future videos obviously our clients

And potentially uh our free community gets a lot of this Intel but uh there's certain ways to scale like crazy in terms of you know this knowledge yes yeah we know you need a career short from content blah blah blah blah uh if you actually have the right systems and marketing expertise and and and everything in place you can scale it right and you know you may yeah you can run ads yes you can do organic prospecting called email LinkedIn all

That stuff it's very valuable we teach it very in depth I have videos on it on the YouTube and we're doing it and we have crazy intricate systems for all that but in terms of actually building a brand short from content is the way to go and YouTube if you want to grow your YouTube channel which obviously you know or I'm growing on YouTube Rumble all these different platforms short form content is now feeding into your growth so they're it's just

The algorithm is completely you know it's like it's it's the way to grow the short form content is now translating into actual viewers of the long-form content so that is the way kind of the new age way to grow the old way was you know you create a bunch of content whatever long form Etc long form vsl those stuff still work right but you need to be on top of these trends like literally every single day there's new stuff coming out

So I make a video every single day and I'm teaching you guys certain things that I'm on The Cutting Edge of we have all these crazy in-depth intricate systems in place but if you're not someone that's like literally like devoted their life to this stuff and always on top of it you're going to miss out on a lot of money on the table now I'm not saying you you're not going to succeed and make a lot of money but all these

New things and all these different ways and systems to build upon these and really milk these opportunities right now for the next uh let's say I'd say 18 months take this short form content is going to be a complete re like a complete railroad a complete flat ground you better cash out on it you better milk it because good things that are here today may be going tomorrow right so you this is an opportunity right now if you're looking to grow

If you're looking to build a brand and actually get followers get attention siphon attention you have a clear-cut way to do this right now you're able to have a new account on Tick Tock or on all these platforms and you literally have the opportunity you have the power to go viral and reach Millions potentially right so you need a strategy to be able to do that we're constantly developing this tragedy right so and we have a system to scale it so

Yeah you'll be seeing more of that if you're buying our client acquisition code book joining our community you already probably know uh some of it but uh definitely stay up to date make sure to hit that subscribe button turn on post notifications because I am constantly giving you guys this value from what I'm learning implementing building these infrastructures on teaching our clients I'm I'm filling you guys in so uh yeah it's constantly changing obviously the all the the stuff you know

Like LinkedIn like I said cold email that stuff is still very valuable I'm gonna make more videos on that stuff as well but you need this is the new type of stuff that if you really want to take things to the next level and scale it you need to be looking out for you also need to really be looking out for uh growing a team of appointments that is a remote team appointment Setters in the Philippines and if you need help

With that obviously we can help you have stride staff where we train we have a full in-depth training to actually train uh appointment setter for you place into your business and all the scripts all the Sops already built out so we can get you book him booking or her booking appointments for you you know for your uh business whether you're a marketing agency coach consultant we'll place them into your business so that's something that we do for our clients right so

That yeah like we have a full in-depth training for them if you want something like that and be able to scale with multiple appointment Setters and actually build a team of appointment centers you have a constant influx of leads coming to you you're siphoning attention you have people that are working 24 7 or not 24 7. you have people that are working like like 40 hours a week all their whole purpose is to drive appointments to your calendar and they have

An exact system to do so right the whole thing is yes we understand what the outcome is for all these things I'm talking about for business growth but you need the system in order to build an infrastructure and say hey here's what you need to do here's the programming for these certain things to get X result much quicker it doesn't matter if you get the result in five six nine months from now certain things yes it's going to take that long

But if it should only take one two months and I have the system or if there's a system you're gonna have to develop it or invest a bit into buying the work buying uh or just joining our free community whatever you're going to need a system to get that result right to get that transformation so that's kind of the thing um you know I'm trying to set certain things up right now so whether you're just finding out about this information and

Our content you're able to like at least get your feet wet uh and join our free communitystride community.com that's like a given join our Discord join our Facebook group once you opt in you're gonna be able to access all the direct link channels so you can stay up to date on all this stuff and as well like I said make sure to subscribe turn on the post notifications because we upload every single day and we have podcasts we have certain things

In the works coming out different collaborations with other top entrepreneurs millionaires multi-millionaires people who have you know 20 million dollars in real estate different different collaborations that you will get access and value to just from being subscribed to this channel just being in uh our free groups and Discord channels and Facebook groups all this stuff so if you want that type of knowledge that type of resources that we're constantly putting out as well as these YouTube videos that you're watching are

Being improved and stuff like that so stay up to date yes we're upload every day it's it's hard to you know sometimes develop a system to be able to do that and edit and all these things and have the certain team back end to be able to do that we're in the process of really getting that sorted out developing system around that so you get access to all these certain things that we're constantly improving on when you work with us or

In our groups Etc so other than that guys once again it's just kind of a overview of the marketing landscape different things like that if you have any questions or suggestions on what videos you want me to make or you know whatever the case may be let me know in the comments down below obviously if you want to accelerate your stride to the next level if you're just ready to go and you actually want us to hold your hand through the

Process from our A to Z road map it's already built out uh intensive training program for you and your team or your coach consultant marketing agency owner uh you know B2B SAS whatever the case may be click the link below executivestry.com forward slash quiz you can fill out an application to speak to myself or one of our sales uh sales team and they'll hold your hand guide you through a process our exact road map and see if it's a good fit

If it's not a good fit literally no harm no foul or it's not a hard sale or anything like that but if you're looking to grow and we can help you uh then we're going to show you the process and it could potentially be a great relationship long term or we grow you grow and everyone benefits everyone wins and you join the community of winners right we're building a community of people who win all right we don't want losers we're all

Developing ourselves and improving every single day with the correct mindset the correct programming the correct marketing the correct business growth the correct sales correct the correct content creation professionalism right so yeah that's pretty much it guys once again I'm Josh pocock founder of executive stride where we help you accelerate your stride take care I'll see you in tomorrow's video foreign