Reverse Engineering High Converting Assets (Funnels, VSLs, Emails, etc) Josh Pocock ExecutiveStride

There are six transformations that need to happen in your business if you want to play at the six figure plus per month level [Music] third step is reverse engineering your assets to convert there is an interdependence between marketing and sales and on average it takes about seven hours for a stone cold prospect to convert to a raving happy customer this is the beauty about online no longer do you have to go door to door and actually develop that whole relationship and

Rapport over those long hours you can have automation videos etc do that for you your assets must be engineered with a steel foundation and meticulously constructed for conversions want to warm up your leads so they're burning hot by the time you or your sales reps speak with them well here's the secret use top of funnel content tofu middle of funnel content mofu and bottom of funnel content bofu authoritative content to attract and engage your prospects at first you need to build

Your mvas which are minimal viable assets in order to test and get market feedback and then continue to optimize them these are things such as websites homepage blog videos resources video sales letters written sales letters webinars sales scripts and templates quizzes opt-in pages thank you pages buyer journey content roi calculator demo video payment page pitch decks sales scripts case studies testimonials messaging all that good stuff and we provide this to you you can go ahead and build a lot of this

Yourself we help you and give you the exact frameworks templates that we've built and we'll dive into some of this in just a second now when this is done correctly your brand will look professional the buyer journey for your clients will be seamless and the conversion rates will skyrocket giving your market initiatives super hero level effectiveness and this is the easiest way to add some grease to the sales process making your sales reps happier their close rate is skyrocketing as well

As that cash register ching your bank account going up this is how we want our assets to be placed out on a high level here's how your funnel flow will work we have the lead generation stage at the top the conversion stage and then the promise and delivery so it encompasses traffic and then bait and hook we have trust building and closing and then customer service and support at the top right here our top of funnel aka tofu so top of

Funnel is content that gets attention more sizzle such as articles interviews fun videos blog etc mid funnel content right here is mofu content that does the heavy lifting and sucks customers into your world such as video sales letters webinars deep articles and then bottom of funnel content this is the content that pushes the prospect over the fence things such as case studies customer testimonials free trials and these can be used before as well as after the sales call i'm not gonna

Dive into everything in here but you can see at the top we have our tofu stuff outbound prospecting linkedin facebook cold email cold call referral partners social ads tofu content current audience social media paid search we have conversion metrics that you can expect then we have turning them into a lead we show you how to do that we're really going for that conversion metric so either a 15 minute phone call or a video sales letter of some sort to a survey

To a quiz we remark it with them if you have a free trial give them a free trial a demo remarketing automated onboarding they become a customer then the customer experience case study and then back to the top that case study goes on to your top of funnel content you're basically going through the process generating customers getting them great results and then using those great results as case studies to remarket and scale to another level that is the strategy on a

High level the length and difficulty of your sales cycle has less to do with the productivity and work ethic of your sales people and more to do with the utilization of your sales and marketing departments working together to expedite the sales process a lot of people just focus on one or the other it's actually a synergy and interdependence and the energy it takes to turn someone from a ice cool prospect into a fully fledged raving customer is immense this is why

It requires around seven hours of time spent with the customer seven hours of interaction talking with you talking about you reading about your content watching your videos reading your press releases talking referrals testimonials for at least seven hours seven hours before the prospect is ready to trust you enough to crack open their wallet and part with their money and now this is the primary function of your marketing department during outbound you want them to create helpful and positive content that will

Get people interacting with your brand ideally this content should answer any doubts fears concerns or false beliefs your prospect might have in regards to your particular offer or industry it's also going to position you as an authoritative person in that industry because you're the one teaching them they're coming to you for the knowledge and the law of reciprocity means that if you give them value they want to give you value back you want your leads to be excited in your offer

Before they even get on the sales call this will make the lives of your sales people and yourself that much easier will result in a much quicker turnaround time and conversion process the least effective way to get this exposure is through a seven hour sales call and the most effective way to do this is through bulletproof marketing which we're going to show you right now and dive into this is our sales letter copywriting framework we have it systemized and broken down

Into multiple steps and this is where the business foundations comes into play so you finish your business foundation solve for product market fit you know your niche's desires you really just plug and play your business foundations framework into our copywriting framework and you're good to go we review it we make sure it's all good and then you can distribute it to different channels change the formatting to create a vsl you can also use it to create blog content basically mini sales

Letters this is tofu resources typically high converting top of funnel blog content with a call to action so you'll have a resource fault or a blog on your website people will be checking it out watching videos or reading blog posts and there'll be a call to action at the end creating a lean machine your lean machine should have about six steps the first step is the traffic this is either through outbound or paid advertising and then the funnel flow this is

A typical funnel flow it could look different depending on your offer and your niche we help you tweak that and customize it opt-in vsl page quiz and booking and thank you page these are the main things dsl bills the value quiz and booking quiz qualifies before the call demo they automatically book thank you page gives them more information warms them up before the call and then there's also going to be contingency emails and nurturing emails and texts as well sms maybe

Even voicemail drops before the sales call prepping them priming them to really get a lot of that seven hours and before they even speak to a sales rep think about how warm and qualified of a lead that is if you don't have that in your current sales process then you're really just missing out on a lot of warm potential business that's just sitting right there just to give you an example on a high level of how this may look one we

May have an opt-in page for one of the pages then a vsl page like you see here a quiz page booking page a thank you page and then obviously your sales call let's talk about the high converting vsl page well this is game changing no matter pretty much what industry you're in you could benefit from this and a lot of industries aren't utilizing the vsl yet you do have a high advantage if you're in an industry that's not utilizing vsl now

I believe in the future everything going online the way the world is it is going to really boom and the people who are on top of this are going to capitalize and make a lot of money just a few bullet points on crafting your laser focus sales machine or vsl which is used for pre-selling this is when you get your prospect to watch this additional sales content before the demo now this sales content is carefully designed to pre-sell the prospect on

Your thesis your offer and get them hungry and this additional sales content can be in the form of a video sales letter or a written sales letter and there's an example you can check out i mean you're on it right now this is our video sales letter you're currently seeing the process so i don't really need to explain too much you can just continue watching this video and you'll see how a video sales letter should be done we do provide you

The vsl template which is there and record your presentation and test it on real customers what's the pros of using a video sales machine now 24 7 365 sales person your best sales person in their best state with a proven process and argument can sell simultaneously to unlimited number of viewers 24 7. so just take that in you can create a video that is online 24 7 that is better than any of your top sales people and not only can you

Just sell one person on it people are constantly being driven to this page you can sell unlimited people all at once just picture if you have that in your business prospects who engage with your mid funnel content will self qualify this will shorten the sales cycles and in high ticket sales it usually takes a few hours or at least a couple calls to turn a prospect into a paying customer this vsl communicates tons of pertinent information that would normally be the

Job of the sales person and this process is streamlined sales people who watch the vsl hundreds of times learn exactly how to sell the product from the founders or from the head of sales or some sales superstar this gives every new employee access to the very best training possible and makes it easier to train and ramp remote staff now tracking and tighter feedback loop when you use a vsl video analytics can identify where and when you lose your prospects attention so

This feedback allows you to iterate messages quickly and use data to validate market resonance points now you may be wondering what if i don't know how to build a vsl you need to learn from someone who knows what they're talking about there is a formula but there's lots of hazards to trip you up if you don't know what to watch out for when and where do i use the vsl start using the vsl as soon as possible with outbound messages inbound

Traffic and paid advertising the vsl warms up cold traffic to your ideas and thesis you can also use the vsl between the demo booking event and the demo event or use it in follow-ups to engage and inform other decision makers within an organization how about b2b companies execs do vsls work for them yes they do the best hedge funds and investment banks in the world use video sales letter presentations to sell ideas and products to the richest and most sophisticated people

On the planet who do i get to write and record the vsl do i need a radio voice and professional quality slides people who know the business best should create the vsl this means founders or execs can produce the vsl as they should have a deep domain expertise that is required a more junior employee can record the finished script if their delivery is excellent people are looking for relevance and utility in a vsl don't worry so much about what you look

Like how you sound or the theme you choose for your slides how do i know if it's working you'll start hearing prospects say stuff like when you said this in your video it just made a lot of sense and soon after that your bank account will start to grow i don't have the time how long will it take to write and record with proper training it could take a week or two to complete your vsl one week to record and one

Week to edit it's a good idea to make multiple renditions until you hit that nerve striking tone that conveys your message perfectly to your ideal prospect it may take a bit of time up front to produce your vsl but once you start using it you'll see how it saves a ton of time in the long run and is able to fill up your calendars like never before pros of a niche specific sales and marketing funnel your traffic leads to just one

Destination you'll have much more control as you test various experiments you'll be able to see exactly where and when prospects get lost or lose interest you'll be able to stay much more organized as you're testing various markets and messaging qualified appointments automatically show up on your calendar qualified prospects book their own appointments this is much more cost effective than traditional qualification and booking through sales calls because all of your traffic leads to the same destination the follow-ups remarketing and email sequence

Also lead to the same page this simplifies the process and makes your marketing much more effective higher roi compared to a general website lower cost per demo cpd lower cost per lead cpl and lower cost per customer cac compared to a general message website since there is only one clear call to action presented it's easy to link top of funnel content to sales funnel you can create different top of funnel content with unique angles and messages leading to the same sales

Page you can test multiple iterations varying only one thing at a time which gives you a high degree of certainty next is high converting opt-in page it really just highlights what the vsl is about and gives them a place to opt in put their email phone number name etc and build a niche specific sales marketing funnel with a quiz and calendar book you need to have case studies on your website and the case studies will lead back to the quiz or

Calendar booking everything on your website is leading to that end terminal there's an example you can check it out executivestraw.com casestudy we provide you template funnel flow diagrams and wireframes we provide literally everything questions on this what tech do i need to build a sales funnel you'll need a landing page builder a calendar software a quiz software a crm and an email automation sequence all this tech is easy to use most errors arise from the content and synchronization of the tools

Typically i mean you may be familiar with this already if you look at your tool stack you know that monthly bill that keeps rising it is filled with zapier integromat to try to connect all them maybe and there's a bunch of different tools well we have an in-house solution that literally encompasses everything that our clients get access to crm email funnel builder quiz everything it's already built out on there what does niche specific funnel mean one funnel should target only one

Niche if you have multiple niches or problems or solutions or combinations you'll need to run multiple funnels how long does it take to create if you have the tools and the knowledge you can create your funnel in a couple hours you'll then want to test your funnel in the marketplace and then tweak as needed based on feedback and results do i need to know how to code so there are many software's today that allow you to create a sales funnel in

Under a few hours and you can even give or share templates so clients can set up a proven one in minutes how do i know if the funnel works well it's really simple if your calendar is getting booked up with qualified prospects it works if you still need more appointments keep tweaking the messaging and foundational copy until your funnel functions like a machine here are some of our pre-built workflows that our clients get access to email and sms flows contingencies and

Automations we have demo prospecting ones nurturing ones ones for our book for our customers even advertising ones hiring for different roles call center so setting up a call center appointment setters we have a lot of different workflows take a look at some of these if you don't have some of them maybe you should start implementing some distribute case studies across assets pretty much case studies should be flooded everywhere across all your marketing assets all your sales assets which will make your

Conversion rate even easier highlight case studies on website funnels to increase conversion as well as everywhere else and believe me when i say that there is a shortcut and an easier way to all of this it's with mentorship from somebody who has a proven system and who has actually done it if you wanted to explore the greek isles would you buy a boat and set sail with no training and no map not even a seafaring pirate to guide you success rate

Of mentored businesses compared to those without a mentor is surprising to many people in a survey of 200 businesses 92 percent said mentors directly impacted their growth and the survival of their business mentors have always been there and have successfully done what you're trying to do why would you try to start your own seven-figure business without a mentor or a proven system i've been through over three hundred thousand dollars in training wasted tons of money on dumb ideas made bad hires

Rented out of office i didn't need and i've undersold myself i've read hundreds of business growth books and burned time i will never get back figuring this out this is where the stride accelerator comes into play the stride accelerator is an executive coaching and training program it really encompasses the best of all worlds mentorship mastermind done for you templates tools software and much more so click the get a price button below this video now take the quiz and apply today at

Executivestride.com forward slash quiz i look forward to seeing you a part of the executive stride family in the winner's circle where we'll help you accelerate your stride it's time to make it rain book a call down below talk soon hey what's going on everyone hope you're all having a fantastic day for those of you who don't know me my name is jacob snitman i'm the founder and ceo of abc marketing solutions and a broker within the burke financial mortgage group now

For anyone who's worked in either my industries i'm sure you're very familiar with how stressful things can be how competitive the market is and quite frankly how hard it is to generate some new business for yourself so that being said i'd like to give a huge shout out to josh's team for being able to do exactly that i originally employed their team actually back in quarter 4 2020 to scale both of my businesses and since the first week of campaigns after

We've onboarded they have consistently been able to achieve at least 10 booked appointments on my calendar for each of my businesses every single week for the last six months now not only has this completely scaled my revenue but it's also a that helped me better service my clients by giving them more time to focus on their individual needs and b focus on other parts of my business knowing that my lead generation is being completely taken care of and in good hands

Two other really cool things i wanted to point out is they give you access to these two to these amazing tools one is the client acquisition code and the other is the stride accelerated training and both of these were absolutely what i would define as critical components in helping me scale my business if you're looking to crush your business goals this year i would really really recommend getting in contact with josh and seeing how him and his team can help you

As well my name is franco and i run a marketing agency i don't usually do testimonials for people but josh has and his team at executive stride have taken it upon themselves to basically outwork and outperform every single lead generation firm that i've worked with in the past now most of my clientele is high ticket very high ticket and not only has he been able to generate me a tremendous amount of additional income monthly but him and his team are super

Supportive and they basically hand you leads on a silver platter a lot of agencies say that they do this but to put it into executive action and to make that action transferable to you so that you do the easy work and sell them as long as you're a good salesperson you should have no issues uh with these leads that executive strat is providing you so as far as i'm concerned they're the best locally and the best uh lead generation firm that

I've personally worked with in the past and in the future because i'm not going nowhere i'm with executive stride thank you so much josh this is for you buddy hey jacob here just want to talk a little bit about executive stride so i actually own an advertising agency we mostly target e-commerce owners to help them grow their businesses so uh beforehand i was doing email marketing mostly but now i'm also adding linkedin with it and after signing up with josh and

Executive stride we really things just like took off um especially with the leads coming in the messages and meetings actually being booked qualified meetings being booked he helped us kind of develop our sales process and offer a bit more as well but just the platform and their overall experience with with linkedin and actually booking meetings and getting leads is is fantastic it actually like we have a small team i actually had too much coming in i had to reel it back

A little bit which is a good problem to have so um anyway overall great experience would highly recommend josh and executive stride so if you're thinking about taking the leap go ahead and do it and join the team of winners let's get it hey my name is marketing agency josh and his team at executive stride have helped me tremendously with their linkedin automation program and each machine in the first two weeks i've got 15 booked appointments and closed three deals already

When it comes to lead generation and sales process optimization josh and his team at executive stride are the best if you are looking to maximize your roi and take your business to the next level i highly recommend executive stride hello this is my testimonial for josh i'm cass and josh is very knowledgeable when it comes to lead generation and creating sales process in fact in the first three weeks of working with him george and his team basically brought me and generated

Me over 37 books appointment and 13 new clients which is mind-blowing and i would definitely recommend working with josh and his team at executive destroyed if you are looking to escape your business don't hesitate to contact him thank you so much and looking forward to working with you further bye guys i have to give a huge shout out to josh popcock and his team these guys completely changed my business um i came into the industry i started this company called realtor

Media leads and like starting it up it was really difficult i didn't know how to get clients i was cold calling people and i was making like 2k a month uh doing this i had like two clients uh two realtors and as soon as these guys jumped on board uh they set me up with this linkedin program and it's just been on fire for us ever since like it's been booking us like meetings every single week week after week after week

And like it's it's helped me scale my business to now over 20k per month and i have to give a huge shout out to these guys they're seriously killing it and uh if you're looking for some seriously powerful leads like people that are on the call with you that want your service like these guys know how to target them and get them for you so huge shout out to them and uh if if you're not working with josh i don't know

What you're doing hey there ivan cuenca here and i just want to record this quick video to recommend josh and his team i've been working with them the last couple of weeks and well i tried some programs on courses in the past but i didn't get any results uh so with josh in just another a couple of weeks i was able to land so some clients i was able to land qualified leads with his program quite the client acquisition code book

And the executive strike accelerator training er well as i mentioned before i tried some things in the past but didn't get any result was with them just a matter of weeks i learned qualified leads and therefore i i learned some clients at the end you know it's about numbers it's a numbers game but you have to have the right numbers the right qualified lead so that way you can have more sales so yeah i totally recommend josh and his team and

You won't regret working with them and yeah thank you very much hey i am harshal i have been working with josh and his teams at executive strike for 3 weeks now since then we have able to book 35 quality leads and close 11 days by using their linkedin system they also helping me with advanced sales and systems building strategies to take to or to scale my business to the next level if you are looking for someone who books more leads for

Your business then i am highly recommended george and his executive strike they will get your job done with them and yeah thank you very much hey i am harsha i have been working with josh and his team at executive strike for three weeks now since then we have able to book 35 quality leads and close 11 days by using their lingual system they also helping me with advanced skills and systems building strategies to take to or to scale my business to

The next level if you are looking for someone who books more leads for your business then i am highly recommended josh and his executive strike they will get your job done you