Paid Traffic Inside Sales Funnel Overview - ExecutiveStride.com | Josh Pocock

All right so the first funnel is the paid traffic inside sales funnel and this funnel you know once you crack paid ads it's gonna make you so much money it's gonna fill up appointments on your calendar it's gonna pack your sales reps calendar it's gonna be amazing it just takes a bit of time to set up correctly and we're gonna cover all of this in the later modules the paid traffic inside sales funnel typically starts with a ad so this can

Be on linkedin instagram facebook youtube any sort of ad the cost per click is going to range from about one to seven dollars okay and it's going to be pushing it all that traffic to an opt-in page as we're gonna where we're going to collect leads and those leads are gonna cost us about ten to sixty dollars if we're getting on average a ten to twenty percent conversion rate okay from that opt-in page we are going to once they opt in

They are going to you know see a vsl or whatever get that free piece of content and they're going to be prompted to book a demo or trial now that is typically going to cost about 60 to 220 dollars per book demo uh that is with a 20 to 60 percent conversion rate now from the book demos we need to have them show up for the demo so uh at a 50 conversion rate a 50 show up rate uh each demo

Show up is going to be about 80 to 300 and then the people that show up to the demos at 20 to 40 conversion rate are going to uh you know be acquired as a customer at 400 to 1 000 and then of course they're gonna get on board so next is our contingency plan so if the person from the ad doesn't opt in we're going to be hitting them with retargeting campaigns via linkedin youtube facebook instagram once they opt in

If they don't book a demo we're going to be hitting them with email and cloning campaigns so we're going to have sales reps calling them and we're also going to be putting them into what's called a demo booking loop so i'm going to show you that in a in just a moment we do that via active campaign is the email software we use and this is to keep reminding them to book a demo book a demo book a demo once they

Book a demo if they don't show up for the demo um or you know before they show up for the demo because we're going to be having confirmation uh emails and and text messages going out to them via our calendar booking software we use calendly and it integrates directly in that there's option for that so we can set that up to have 24-hour notification hour notification 10-minute notification and then if they don't show up we're going to have automatic rescheduling emails

And then once they show up for the demo if they don't convert to a a customer or if they you know it's a demo completed not closed we're going to have fault uh automated follow-ups and manual follow-ups from the sales rep and as well as automated ones and then once they get on board as a customer we're gonna have success follow-ups all right and this is what the demo booking loop looks like just an example so we have multiple different emails

Going out when they opt in different reminders wait a day wait a day they don't book keep sending them out wait a day wait a day if they don't book keep sending it wait a day wait a day if they don't book keep sending emails until they book a call so it really literally goes on and then if they don't book it re-subscribes them to this list so it just keeps on going on and on and on you can make this

Demo booking sequence shorter or longer or you can customize it but you basically have a demo booking loop sequence until they book a demo once they opt in and i will show you an example of a great funnel that we use for uh our paid traffic inside sales so basically we have our get a price where it goes to a demo actually we start off we have a free training so they can opt in here to the free training once they

Opt in it takes them to the training page all right once they're at the training page a button will pop up later on where they can take a quiz and book a call which takes them to our apply page and then we have our quiz page so if you want more traction you can put the quiz page before the call page which we uh we may do but uh because we're getting a lot of booked appointments right now and you know

We just want to increase the quality so um or you can have the quiz page at the after the apply page so once they book a call then they fill out a quiz but then not everyone will fill out a quiz so it's really up to you um and yeah so that is the paid traffic inside sales funnel here's what it looks like all right so we have the ad linkedin youtube google at a one to five percent conversion rate to

An opt-in then we have retargeting ads going to a 15-minute discovery call or a video sales letter or vsl and then from there we go to a quiz and booking we have retargeting ads over here and then if they have a discovery call and they're not a good fit we go over to bad fit and mark in crm as bad fit then from the quiz and booking we have a demo and from the 15 minute discovery call also goes to demo

And then from the demo we either have trial and deposit we have demo completed not closed we have they became a customer we have retargeting ads over here as well so if they didn't close retarget to demo and then once they become a and if they're a bad fit we mark them as bad fit in the crm and then once they're our customer we have customer experiences value via solution case study and then update funnel using insights from the case study

So we add that to our top of funnel content and if we need to tweak any of the sales letter that is the paid prospecting flow all right so the paid traffic inside sales funnel it is the most scalable but it is also the most costly okay you can waste a lot of money and if you don't know how to do this correctly so the pros are it allows you to scale reach new audiences in seconds the cons are it's hard

To set up hard to tune need cash to test you need a lot of cash a test you need a sales team and when it's used so when you validated your offer with outbound prospecting or organic when you are scaling up when you don't know exactly who you are targeting if you're going for more of a wide net approach and when your economics makes sense so gross contribution numbers sustain a profitable business