NEW: Prompt GPT-4o To Sound Exactly Like You & Understand Your Company! Build The Best GPTs 🤖

What's going on guys Josh pokok here in today's video I am going to show you exactly how you can basically structure um your AI bots so you can have them have your tone of voice your company's tone of voice understand your background your personal background your offers how you can program this and prompt this into your gpts into your uh API um AI through open AI or anthropic whatever the case is whatever AI You're Building how you can make have this

Knowledge all in one so it's basically you speaking and it's speaking exactly how you want it let's dive right into [Music] it I actually wasn't planning on making this video but I was actually just going about doing this and I thought hey let me just share this with you guys um and I'm I was planning on actually making another video today so I'm either going to make that another video today or I'll just see save that for tomorrow so stay tuned

For that but what you're basically seeing here is a let's see 50 page document and you can see here it is exactly what it says Josh pook and executive stride so I'm Josh pook executive st.com is my company and it is our offer our background myself and executive stride and then our tone of voice all right so I have a full document just on this so this is something for example let's just say I'm building a GPT that generates me Twitter

Threads right for example now this would just be one of the documents like we would I I typically build like Bots or gpts pretty Advanced I would say not even Advanced I just pretty in depth I would say so this was like an example of one document um that I would put into it to train it and I'm going to walk through this document you're going to get an understanding of kind of how I structure it not going to go through

The whole thing of course it would probably take like two hour like an hour or two to do that to do that since it's so long and keep in mind as I show you this don't get overwhelmed you don't need something this indepth okay you do not even if you take little clips and bits of what I'm showing you here today and actually do this you will see you're going to get a lot better outputs within your AI within your gpts

Okay so I'll quickly kind of show you some of the table of contents um in this document so you can see background expertise what your core values your tone of voice company information marketing and sales target audience this is for you if for offer this is not for you if uh what's stopping them from taking action what is the process how does it work what's included in your offer problems addressed orig story success stories case studies testimonials old way of doing

Things new way of doing things FAQs frequently asked questions um product solution assumptions point of differences social proof and credibility what is the whole promise what are they going to get what's the transformation what are the stages of getting them that transformation Market sophistication and awareness levels all right we'll dive into that in just a second go goals and objectives threeyear Vision snapshot threeyear uh missions all right so here's some I'm not going to read through the whole thing um so

This is like what's your professional background right here's background on me literally like my whole story uh how I got into business how I got into a AI actually I could expand on the whole AI thing since that's a little bit more recent but um what are your core values at executive stride at our company communication style as well as tone of voice all right um okay actually I can remove that don't really like that okay and um you know keep

In mind too guys a lot of this is like stuff that you can also use AI to produce um a lot of this isn't AI but some of it uh once we get a little bit lower I I did Leverage AI to help me come up with the actual outputs for right so keep that in mind you don't have to write write this all yourself um but you know it should be somewhat pretty congruent to your offer your brand Etc obviously

You can fine- tune this over time it doesn't have to be perfect the first like shot out all right so um yeah this is just boring tone of voice stuff well not really boring you can actually it's very not boring because you can tell it exactly how you want it to speak you want it to be vulgar do you want to have humor um do you want it to swear do you want it to be formal do you want it to

Be not formal right and yeah anyways so like you can get very in-depth with this like you can get so in-depth with this it's crazy um yeah it's it's actually really really cool when you when you uh start understanding how you can program these things and talk to it and Etc the outputs you can get is crazy um if you haven't seen my videos for example on like building AI Bots within your business using tools that go high level um you

Can use this type of document in that so you can have like an AI appointment setter booking you appointments on autopilot that's coming talking in the exact tone you want and all this stuff you can program this for gpts um you can do so much stuff with this guys but anyways company overview so just background on the company what are our core values boom boom boom boom boom boom boom boom boom services and products boom boom boom boom boom pricing um

Etc business model you uh and remove this because I covered this already all right um marketing and sales target audience so who's your target audience um literally like a indepth customer Avatar so obviously not going to read through this whole thing but a few different things occupation roll all right this is just one of our avatars actually like I could have added uh could actually update this um current tools uh blogs websites um what are the trends that occur in their

Life is there a built-in bias to the way they make decisions are they analytical emotional relatab relatable tribal language what is their own tribal language or jargon you know if you're in a specific industry and finance industry and coaching industry and marketing agency and e-commerce and whatever industry you are in typically people speak in jargon if you're going after uh um if you're marketing agency targeting um what's it called uh chiropractors then you may then you're going to want to use

The word patience instead of just clients right it's going to give them a sense that you're understand their language you speak their language you're part of their tribe you're one of them Etc right so um what is their current situation painful situation how would they describe it their Desir situation What's blocking them from getting where they want to go um you know the Blissful desired State failures they've tried implication ations of not doing taking action what makes their Palm sweat at

Night this is for you if blah blah blah blah blah this is not for you if you know you're not into investing in yourself you're not you expect uh overnight success all that certain stuff what's stopping them from you know working with you or from going to their next uh to the next level what is the process of getting them there how does it work right the dependency these example okay leadership commitment aspiration for growth Market type hypothesis um what's included

In your offer so you can do like a your offer table your offer stack the value Etc um problems that they're facing that you solve and the urgency level um fears challenges what are they saying to themselves like quotes so there's got to be a better way to do this I'm so close through a breakthrough but something's missing why can't I find the right strategy that sticks you know oh I've worked with a bunch of marketing agencies and I've been burned

In the past oh I want something that's like some people like depending on what how your pricing is oh I want something that's pay her results or pay per lead or whatever right so think about what your Market's thinking to themselves what they're saying what they're experiencing if they've worked with other people like you um what they could be saying to themselves uh origin story so more on the origin story uh success story so case studies breakdown doesn't have to be

This in depth like I said it really doesn't it can even even if you just do a little bit um and this is like honestly guys too like I uh I've had some of this information obviously for it's not like like I I just yeah so don't feel like you need to have it as in- depth as mine basically is what I'm saying um old way of doing things and then new way and also too guys like if you want my

Help with doing something like this building something like this this or actually building AI systems um like this these infrastructures into your business just book a call with me we can see if it makes sense um but we have like specific ways of doing this and building this out um that are very very good and you get like pretty much very optimal results um so yeah if you need help with that just let me know um also too guys join our

Stride Community if you want that for free it's a free group free community and Facebook group we have have over about 600 700 people in our Discord and Facebook group combined and um yeah it's growing really quickly lot of value in there so old activities and old results uh versus new activity and new results doing the new way of doing things with your offer your Etc FAQs so you know this could be pretty basic Stuffy the most frequently asked questions and

Then problem solution assumptions so the solution vehicle and mechanism the Bodacious claim and U unique selling POS uh proposition right uh secondary benefits auxiliary benefits Roi justification um features and benefits right see so uh point of differences what makes you different than the competitors um how do you stand out your social proof and credibility the big promise that they're going to achieve um how you how you're going to act once you start working with us how you're going to think how

You're going to feel how the people in your life are going to feel about you what you're going to learn so um yeah and you could like I mean there is ways to get more even more in-depth with some of these things and this is like a this is our version one actually it's I mean it's not really our version one it's our version it's it's like maybe like our version 1.5 right like I said this isn't like the first time

Doing this like we've been doing stuff like this but what I'm saying is like this is going to improve over time so um and I'm going to be leveraging this type of stuff in future things I build and show you guys so you'll see the evolution of this as well if you're a part of this channel if you subscribe and stay up to date so if you like content like this if you're into this stuff if you're like into building cool

Every day if you're a builder if you're a marketer if you're a coach if you're an AI guy or girl gal whatever then um yeah just you know you if you like this type of stuff then subscribe and uh you'll stay up to date with all that I got a bunch of really cool stuff planned for you guys a lot of cool stuff with make.com with scraping things scraping email scraping data scraping whatever bunch of really cool stuff prospecting strategies how

To actually get clients cuz I know so many people struggle with that they so many people just can't book appointments it's like crazy um so yeah bunch of value coming um for that type of stuff so stay up to date for that market sophistication and awareness levels so um let's just go through some of these I'm going to show you I'm going to teach you like I'm going to show slash te you some of you guys may not know what this

Is this concept um you know I don't know if it exactly originates from this I believe it does but Eugene Schwarz um talks about this in his book breakthrough advertising and you haven't read that book one of the most it's one of the most uh it's the one of the top copywriting SL businessmarketing books in the world one of the best copywriting books in the world he's one of the best copywriters Eugene Schwarz um there's a lot of top copywriters and

I would urge for you guys to start studying like some of those great like Eugene Schwarz um you know uh what is it um Dan Kennedy and like there's so many different ones you can literally search them up ask chat GPT for the best copywriters in the world and start reading um their their books and studying them because yeah copywriting writing sales letters writing video sales letters writing copy writing ads and AD advertising is one of the most important skills you

Can have as a business owner whether you're a freelancer whether you're anything right so but um to go over this concept that he talks about really There is five levels of Market awareness um or so there's five levels of uh so this is product awareness so there's most aware so they know the name of the product and they know the price AKA Colgate product aware so they know the product but they don't know the price they may or may not know

You but they know that there are products out there that can solve their problems but they don't know the price there solution aware in this market they all know all they know is that there is a is possibly a solution at best they may not even believe there's a solution to their problem but they at least know they want the solution there is where this is where they fall into these can also be called Skeptics they're colder Market if they don't

Know there's a solution then you really want to emphasize benefit if they don't believe you might have to pre-sell and educate the market a bit all right so if you don't get where I'm going with this these are different level like I said these are the different levels of like product awareness and Market awareness we're going to get into the market awareness in a second and you're going to want to understand where your marketting customers fall into because that's the type

Of language and the type of way you're going to want to speak to them when you're going about selling them on your product or something like right so some markets like for example solar Market um everyone kind of like in the states right if you go to like Texas or something so many people know about solar it's getting more saturated right so before when let's say like maybe five five years ago when it wasn't a saturated you say solar and people

Are like oh that's a new way of doing things okay that's like more interesting obviously people knew about solar but it wasn't so saturated now when you say solar it's almost like a oh wo like hey no I don't want that no no no so you don't want to present it as solar you want to you have to present in the marketing you kind of have to present it as a different way it's not it's not just like it's a little

Bit different right that's just an example and there's many examples like that all right so problem where they may or may not know that they have a problem they understand uh understand if your Market is aware of the problem or not if they aren't aware you have to pre-sell and create the problem problem if they are you start with more benefit example one of the biggest problems is paid media and paid media is tracking but people entering the market don't un

Uh don't know there is a problem unaware so they are completely uh they are completely opening up here you are completely opening up a new market or they a dead Market a dead Market is where they've been hit so with so many claims they're dead here's where you have to create a new mechanism to revive the market uh this this is where a uh this is where in permanent forces like weight loss um you have to create a new uh mechanism

Over and over and then understanding Market awareness so there's problem awareness uh so problem whereare our target market is a so this yeah this is for example us and then F and then Market awareness so first stage is first to Market like I said like you know solar maybe five 10 years ago um okay to use just simple direct copy so second state is second to Market so take existing claims of the competitors that are first to Market and expand on

Them and inflate their claims enlarge until unbelievable and keep in mind with all this guys you want to be ethical and you want to make sure your claims are actually stuff you can deliver on um at the same time like that is super super key so keep that in mind but this is just speaking for marketing copyright in terms is like like what you have to kind of understand if you want to actually capture the attention of your Market these are

The things you have to do third stage they've heard all claims so mature Market inflate claims have no effect and are too bored above your uh above you're talking about what your product does benefits now you're talking about how your products Works how your product works so the mechanism so how it actually works how it's different and more unique you can make uh mechanism the better um can fall in line with USP intermittent fasting for example is different way of weight

Loss um four stage elaboration that's like something like grego Gallagher kenob body really like came in with like hey I fast I do inter fasting Etc it's different elaborating on mechanism and making them even more complex and benefit um Rich so repeat of stage two different methods of intermittent fasting all right hey I do this intermittent fasting where it's like you don't eat for two for one day and then you like or one meal a day stuff like that right different

Different types of it or I do like K ketosis Etc fifth stage dead Market heard all of the claims and ignore them won't happen to in permanent Force created desires such as weight loss identification copy so allow Prospect to identify and be a part of the group group or labeling uh they want to be drawback is they can be click baity and not get qualified clicks woman cigarette ads um and then so what we are so that's just a little bit

Of I I actually go more in depth usually um I can go in more in depth with the market level uh sophistication as well as um product level sophistication I actually talk about it of course in my book client acquisition code more in depth um so if you want to check that out go check that out I'll leave a link in the description for that it's like 500 600 pages so it's very very in-depth it's like a Bible of client acquisition

And it even goes into like ai ai prompting Etc and um and other than that guys um that is pretty much it for the majority of this document we go ahead and talk about our goals and objectives down here but um yeah I hope this gives you somewhat of an understanding of like what you can do with AI what the possibilities are so what I would do for example let's just say I could like download this I could upload it into

A GPT all right I could say hey in the GPT make sure when you're writing these Twitter threads leverage my tone of voice that's attached in the knowledge base leverage different um Cas studies and testimonials in our in our document here Etc like so the possibilities are really endless guys this is just something I wanted to share with you guys this something that I was just working on I thought hey this is pretty valuable let me share it with you guys

And um yeah if you have any questions like I said let me know in the comments down below if you like this type of content subscribe and stay tuned we upload videos every single day and uh if you want help with this if you want help with in blending AI systems automations into your business into your personal life Etc book a call with me executive.com apply and we'll we can just see if it makes sense um to do to do something

Together to partner on some sort of project or whatever the case may be other than that guys I will see you in the next video keep hustling keep grinding and of course and always accelerate your stride take care