LinkedIn Lead Generation Onboarding Video Utopian Marketing (3 Yrs Ago) Josh Pocock Executive Stride

All right so welcome to our onboarding video so chances are if you're seeing this video you're just getting started you just purchased your leads and you're excited to get going now uh first off i want to thank you for your vote of confidence in choosing us executive stride as your lead provider and i want to welcome you to the executive stride family we're extremely excited to get going on this partnership and bringing you your results now a quick overview of what

This program includes what it doesn't include and what you can expect so uh quickly the types of leads that you will be receiving is level one leads and level two leads now these leads are the same in terms of how qualified they are they're coming from that same client persona list that is outlined in your kickoff form that you're gonna fill out it's just a difference of what type of action they're taking so level one leads there's a call to action

To your calendar link they click the link and schedule it themselves it's 100 automated level two leads there's that same call to action but for whatever reason they're not tech savvy and they don't click that link but they essentially raise their hand and say i'm interested i want to learn more they may just require a certain a couple more touch points before they schedule a call in which case you or your team follows up with them and gets that close schedule

Nurtures them along the process so it's a call that schedule via linkedin or via email chat we will provide you with specific resources to help you do so and help you close those deals so next is the emotional journey of this process so we typically find whether you're on a 30-day package or a 90-day package that this is the emotional phases that you will go through so first is the kickoff phase so you just purchased your leads you're really excited you

Know you're emotionally charged and you're ready to get going and start seeing those results so next is a doubt phase so this is the phase where we're tweaking things in the campaign we're optimizing it iterating it and you may see a couple level two leads but you haven't maybe seen any bookings yet but just know that this is a normal part of the process and the next phase is the stability phase so this is where you start seeing more engagement you

Know people are asking questions people are interested in your service you're getting some good responses maybe even a few level one bookings and you're starting to get a bit of a smile on your face you're starting to see the potential and you're starting to see a bit of results and the next phase is the profit phase so this is where you know you have some deals on the pipeline you may have already even closed a few deals and received some profit

And you're getting a big smile on your face you know you're maybe sending us some referrals and the next phase is the bliss phase so this is where your legion is automated okay you're getting bookings in your calendar you're not wondering where the next lead is coming from you're getting a huge smile on your face and this is just the start of a great great partnership next is what i'm going to cover what this program includes okay so this program includes

Campaign setup offer optimization campaign a b split testing dedicated ips to ensure your linkedin account safety we will grow your network of course we'll integrate with your calendar and provide you with weekly performance reporting to make sure you're in the loop in terms of how many level one leads you're getting how many level two leads you're getting your acceptance rate your connection rate all that good stuff okay now what this program does not include so this program does not include lead

Magnet creation replying to level two leads closing your sales over the phone posting linkedin content fixing any other areas of your business setting up your linkedin accounts or other accounts and of course no chrome extensions we use the perfect tech stack that is a hundred percent safe all right so how to make this a great partnership so ask questions it's hard to believe in something if you fully don't understand it so ask your campaign manager or your account manager unplug a

Motion so in the exact same way a financial advisor does best when he has a trust from his clients we work the same be open to new ideas so we're going to push the boundaries of what's possible push your comfort zone so be open to new ideas but at the end of the day of course you always have the final say just like any type of prospecting campaign whether it's an email marketing campaign or a cold calling campaign you're always going

To get a percentage of people that hang up the phone or aren't interested or reply negatively and that's of course part of the process be responsive so any cog and operational conveyor belt will ultimately slow down how quick it is for you to get results so balls in your court make sure you and your team are filling out the kickoff form in its entirety and of course following up with those level two leads now what not to do in this partnership

So our standard communication policy is via email but we're always happy to hop on the phone when needed not showing up for meetings so please ensure a 24-hour notice for cancellations barring emergencies of course and treatment how would you like your customers to treat you simply treat us in the same manner and we'll do the same additional details so sales navigator is not included on our end as part of the agreement this is something that you guys will have to cover

And if you haven't used it already please let us know and we'll provide you a two month free trial link that's special for our clients and that is that you know welcome to the executive stride family we're extremely excited to get going on this setup get your campaign launch all the next steps are included in this email please fill out the kickoff form once that's done we'll get started on the setup which will take us about five business days you'll get

To review everything we'll have our launch call and then we'll get your campaign up and running alright so i'm excited to get started on this and growing this great partnership with you if you have any questions let us know and i'll talk to you soon