Implement Paid & Organic Prospecting Strategies, YouTube, Facebook, Etc. Josh Pocock ExecutiveStride
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3,815 wordsThere are six transformations that need to happen in your business if you want to play at the six figure plus per month level [Music] step four implement advanced outbound and paid traffic methods this is where we're getting a little juicy here this is where we're about to really turn things up a notch and make that cash register ching so are you ready are you ready for step four let's get right into it these are what drives eyeballs to your funnel and
High converting assets outbound prospecting on linkedin facebook email etc and paid traffic on facebook linkedin google wherever your prospect is so cold traffic retargeting scaling this is the oxygen for your business and you want to start with organic prospecting typically to fill your calendar and validate your economics and then scale with paid advertising later down the line a good solution that's poorly positioned with bad messaging and marketing will not sell and convert into demos spammy language will turn your leads away
Cookie cutter copy will be ignored cut and paste marketing will go right to the recycling bin if you cut corners here you'll burn business opportunities to get this right your campaign needs to establish authority it needs to bridge the status delta it needs to be personalized every piece of content must be strategized every situation must be prepared for every platform needs a tailored approach by crafting a hyper personalized marketing campaign that is actually relevant to your audience one that positions you
As the person of influence you'll be able to cut through the noise and will finally create resonance in an otherwise ice cold market most businesses don't have any kind of advanced marketing systems in place that kick consistent and reliable results every month and results that they can take to the bank and businesses may get random unreliable results from a variety of marketing sources including email marketing webinars or the odd referral but have no consistent marketing strategy in place that gets them
Customers on demand and many business owners don't even know the cost of a client acquisition or how long the client acquisition process even takes if this is you please wake up let me let you in on a little secret if you can't pay money to acquire a new client you do not have a business takes money to make money making online sales presents unique challenges the e-commerce space has become so saturated it's not easy to make an impression in such a
Crowded marketplace so you need exceptional content the latest in cyber security you know split testing countdown timers crazy guarantees and every other possible plug-in widget and software just to survive now a paid advertising strategy attracts people to your business and tells them about your offer what you do who you help and how you help them paid advertising gets a qualified prospect to book a call if they're interested or have questions and a salesperson will hop on the phone or zoom and
Talk and complete the close traditional online conversions average one to two percent and cost thousands of dollars per sale now when you talk to somebody on the phone conversion rate shoot up 25 to 50 plus it's much cheaper and easier messaging tips for outbound so for best results businesses should send at least 30 personalized messages minimum every day effective messaging sequences need at least four touch points but when you're selling to enterprise buyers you might use 12 to 20 touch points
Over several months this is just the bare minimum messaging tips for best results businesses should send at least 30 personalized messages minimum every day effective messaging sequences need at least four touch points but when you're selling to enterprise buyers you might use 12 to 20 touch points over several months and this is just the bare minimum great messaging provides tons of value provide massive value in the first few messages to capture and hold the prospect's interest giving a ton of free
Value and directing prospects down your funnel using a clear call to action is the best way to influence somebody trojan horse ads work great as well their ads disguised as editorials decision makers are smart so your messaging needs to be personalized if it looks like you made zero efforts before contacting them they will disregard your message founders and those closest to the business and their vision should drive the messaging messaging must resonate with your prospects and communicate your offer in an
Effective and compelling way and this is often difficult for a junior person to do special skills are required to scale your advertising with proper training you can learn the hard skills in a matter of months but the real experience comes when you put your own money on the line and this is an example of the outbound prospecting funnel and this is an example of the paid traffic funnel the stride toolbox for prospecting not only do we have the best training and
Coaching but platforms too and we give you access to all these we're gonna go over a few different outreaches that you need to be doing get in contact with us and we'll show you how to do it correctly linkedin outreach using automation using personalization really get the linkedin inbox filled to the brim with interested prospects daily outreach too stride leads or cold emails not gonna dive into all the technical stuff right now we really simplify it with stry leads and our
Systems stride leads is the best and most affordable email automation software on the market we have a database of over 50 million companies and you can filter them by country industry company size 500 million people database and we have the auto warming up deliverability so this is for new email accounts we can warm up the new email accounts all done for you all automated you can warm up as much as you want at once and this is showing the back end
You can actually keep track of each email that's getting warmed up we also provide a gallery of cool email templates built into our software these are a variety of different templates for different scenarios that you can plug and play into the software very simple and you're already battle tested so you're good to go you just set things up warm up the emails plug and play start targeting prospects a very scalable and simple approach you'll also have the copy vault this is
Over five gigabytes it is a volts that we've accumulated over the years just filled with written words from the greats people like eugene schwartz dan kennedy the best copywriters in the world and this vault is super valuable because if you ever need inspiration or ideas for writing new copy you can check out the copy vault which will be provided as well daily outreach number three facebook prospecting and this is where stride staff could come into play we show you how to
Do everything when it comes to facebook in terms of setting up your own facebook group sending cool messages scaling with multiple accounts hiring sdrs and much more we provide you all plug and play templates for messaging organic posts and our frameworks sheets and databases such as our facebook group database with over 500 facebook groups that you can target so you can build your facebook prospecting empire an example of a nurturing flow that we give to our clients that we use as
Well we have some more intricate ones this is just one we have everything outlined documented and sequenced so that every step is accounted for we don't leave anything to chance daily outreach number four is stride sales crm this is encompassing things like cold calling cold emailing email less sms springless voicemails this is where we host pretty much everything and the great thing is we'll give you all of our pre-built assets built into your account we wanted to simplify this process for
You not have a million different tools because at the end of the day whether you're a tech person or not simple scales stride sales crm is a game changer and this is the best and most affordable crm software on the market trust me we've tried them all we have forms we have surveys we have reporting you can link your ads accounts to here and track everything you can have your whole team in this crm and oppose from other crms where you're
Paying per seat and the bill can stack up every user you add from your team our crm you're just paying for one seat and you can buy as many users from your team as you want so that alone saves you potentially thousands of dollars on your monthly crm bill now it replaces all the core functionality and costs of all these softwares and a lot more if you're using active campaign slide broadcast call rail it does automatic call recordings calendly click funnels
Kajabi as well you can host your own internal courses or external courses you can use our crm to do all of that and more we're targeting ads when you're doing all these outreach methods you're going to want to have a pixel on your pages and then you can run retargeting ads people that go to your quiz or booking page but they don't book a call you can retarget them on other platforms so these are different contingencies if people fall out of
The funnel you want to bring them back to the funnel until they book a call if you do all these things your calendar will go from that on the left the before picture to this on the right you'll have something that looks like this and this is over a hundred booked qualified appointments in just one week we dive into advanced advertising frameworks how to run ads how to run retargeting ads i'm not gonna go over all the in-depth stuff in this
Video because it's technical things but we show you how to do that and we have some crazy advanced systems and frameworks that's just one paid advertising almost everyone's on social media platforms nowadays making paid advertising a powerful marketing tool for every business effective advertisers in the online realm need to be extremely skilled with copywriting and analytics expertise with paid advertising gives businesses a distinct advantage in today's competitive marketplace if two companies are selling an identical product the one using paid advertising
Will score the greatest percentage of the market share start with a small budget then scale up reckless spending can destroy your business effective paid advertising campaign should earn costs within 30 days now shoot to recruit 1.2 x your original investment to account for refunds errors or any other variants appointments should cost one-fifth to one-sixth of the total client acquisition cost if it costs 100 for appointment your portion of the cac should be between 500 to 600 now paid advertising is the
Difference maker it's the rocket that will launch your business into the millions solving the ad slash audience funnel combination is key to keeping calendars fully booked with qualified appointments at a cost that sustains a profitable business model questions i don't know anything about advertising do i have to hire someone now don't worry we'll teach you copywriting and advanced fundamentals and the tools that are easy to learn take the time to get knowledgeable about the platforms people lose money when they haven't
Done the work now how do i know this will work i can't blow the budget use a micro budget to prove your offer prior to campaign launch test different ad angles and find the messaging that resonates best with your target audience what makes a good ad great ads provide a ton of free value we use trojan horse ads that look just like editorials making them seem very trustworthy they offer ideal prospects great value free of charge and direct them down your
Sales funnel using a clear call to action i've tried ads before what makes you guys different perhaps your offer or sales argument wasn't strong enough paid advertising is just a tool and it requires testing and multiple iterations to get it right when you work with our team of professionals your paid ad campaigns come equipped with battle-tested strategies that consistently get results and believe me when i say that there is a shortcut and an easier way to all of this it's with
Mentorship from somebody who has a proven system and who has actually done it if you wanted to explore the greek isles would you buy a boat and set sail with no training and no map not even a seafaring pirate to guide you success rate of mentored businesses compared to those without a mentor is surprising to many people in a survey of 200 businesses 92 percent said mentors directly impacted their growth and the survival of their business mentors have always been there
And have successfully done what you're trying to do why would you try to start your own seven figure business without a mentor or a proven system i've been through over three hundred thousand dollars in training wasted tons of money on dumb ideas made bad hires rented out of office i didn't need and have undersold myself i've read hundreds of business growth books and burned time i will never get back figuring this out this is where the stride accelerator comes into play
The stride accelerator is an executive coaching and training program it really encompasses the best of all worlds mentorship mastermind done for you templates tools software and much more so click the get a price button below this video now take the quiz and apply today at executivestride.com forward slash quiz i look forward to seeing you a part of the executive stride family in the winner's circle where we'll help you accelerate your stride it's time to make it rain book a call down
Below talk soon hey what's going on everyone hope you're all having a fantastic day for those of you who don't know me my name is jacob snittman i'm the founder and ceo of abc marketing solutions and a broker within the burke financial mortgage group now for anyone who's worked in either my industries i'm sure you're very familiar with how stressful things can be how competitive the market is and quite frankly how hard it is to generate some new business for yourself
So that being said i'd like to give a huge shout out to josh's team for being able to do exactly that i originally employed their team actually back in quarter 4 2020 to scale both of my businesses and since the first week of campaigns after we've onboarded they have consistently been able to achieve at least 10 booked appointments on my calendar for each of my businesses every single week for the last six months now not only has this completely scaled my
Revenue but it's also a that helped me better service my clients by giving them more time to focus on their individual needs and b focus on other parts of my business knowing that my lead generation is being completely taken care of and in good hands two other really cool things i wanted to point out is they give you access to these two to these amazing tools one is the client acquisition code and the other is the stride accelerated training and both
Of these were absolutely what i would define as critical components in helping me scale my business if you're looking to crush your business goals this year i would really really recommend getting in contact with josh and seeing how him and his team can help you as well my name is franco and i run a marketing agency i don't usually do testimonials for people but josh has and his team at executive stride have taken it upon themselves to basically outwork and outperform
Every single lead generation firm that i've worked with in the past now most of my clientele is high ticket very high ticket and not only has he been able to generate me a tremendous amount of additional income monthly but him and his team are super supportive and they basically hand you leads on the silver platter a lot of agencies say that they do this but to put it into executive action and to make that action transferable to you so that you
Do the easy work and sell them as long as you're a good salesperson you should have no issues uh with these leads that executive stride is providing you so as far as i'm concerned they're the best locally and the best lead generation firm that i've personally worked with in the past and in the future because i'm not going nowhere i'm with executive stride thank you so much josh this is for you buddy hey jacob here just want to talk a little
Bit about executive stride so i actually own an advertising agency we mostly target e-commerce owners to help them grow their businesses so uh beforehand i was doing email marketing mostly but now i'm also adding linkedin with it and after signing up with josh and executive stride we really things just like took off um especially with the leads coming in the messages and meetings actually being booked qualified meetings being booked um he helped us kind of develop our sales process and offer
A bit more as well but just the platform and their overall experience with with linkedin and actually booking meetings and getting leads is is fantastic it actually like we have a small team i actually had too much coming in i had to really back a little bit which is a good problem to have so um anyway overall great experience would highly recommend josh and executive stride so if you're thinking about taking the leap go ahead and do it and join the
Team of winners let's get it hey my name is marketing agency josh and his team and executive stride have helped me tremendously with their linkedin automation program and each machine in the first two weeks i've got 15 booked appointments and closed three deals already when it comes to lead generation and sales process optimization josh and his team at executive stride are the best if you are looking to maximize your roi and take your business to the next level i highly recommend
Executive straight hello this is my testimonial for josh i'm cass and josh is very knowledgeable when it comes to lead generation and creating sales process in fact in the first three weeks of working with him george and his team basically brought me and generated me over 37 books appointment and 13 new clients which is mind-blowing and i would definitely recommend working with josh and his team at executive destroyed if you are looking to escape your business don't hesitate to contact him
Thank you so much and looking forward to working with you further bye guys i have to give a huge shout out to josh boconk and his team these guys completely changed my business um i came into the industry i started this company called realtor media leads and like starting it up it was really difficult i didn't know how to get clients i was cold calling people and i was making like 2k a month doing this i had like two clients two
Realtors and as soon as these guys jumped on board uh they set me up with this linkedin program and it's just been on fire for us ever since like it's been booking us like meetings every single week week after week after week and like it's it's helped me scale my business to now over 20k per month and i have to give a huge shout out to these guys they're seriously killing it and uh if you're looking for some seriously powerful leads
Like people that are on the call with you that want your service like these guys know how to target them and get them for you so huge shout out to them and uh if if you're not working with josh i don't know what you're doing hey there ivan cuenca here and i just want to record this quick video to recommend uh josh and his team i've been working with them the last couple of weeks and well i tried some programs on
Uh courses in the past but i didn't get any results uh so with josh in just another a couple of weeks i was able to land so some clients i was able to learn qualified leads with his program quite the client acquisition codebook and the executive strike accelerator training well as i mentioned before i tried some things in the past but didn't get any result but with them just a matter of weeks i land qualified leads and therefore i land some
Clients at the end you know it's about numbers it's a numbers game but you have to have the right numbers the right qualified it so that way you can have more sales so yeah i totally recommend josh and his team and you won't regret working with them and yeah thank you very much hey i am russell i have been working with josh and his teams at executive strike for three weeks now since then we have able to book 35 quality leads
And close 11 days by using their linkedin system they also helping me with advanced tests and systems building strategies to take or to scale my business to the next level if you are looking for someone who books more leads for your business then i am highly recommended george and his executive strike they will get your job done with them and yeah thank you very much hey i am harshal i have been working with josh and his teams at executive strike for
Three weeks now since then we have able to book 35 quality leads and close 11 days by using their linkedin system they also helping me with advanced skills and systems building strategies to take to or to scale my business to the next level if you are looking for someone who books more leads for your business then i am highly recommended george and his executive strike they will get your job done you