How To Structure Your Case Studies For Your Coaching Business Or Marketing Agency

[Music] all right guys so in this video it's very very quick i'm going to show you how a case study should be structured so basic case study framework all right once you actually get case studies or if you already have case studies you want to use them on your marketing resources your marketing assets your sales assets your sales decks slides deck vsl you know pretty much everywhere in your emails email marketing uh you know any place pretty much that you can

Think of you're going to have your case studies highlighted in in one way or another so obviously you know there's different formats some will be shorter some will be longer but i'm going to show you the basic things that you need and then if you can customize it depending on if you're using it on a different medium or platform or whatnot so basically you just want to highlight um what state they were at before and now what state you were able

To get them to all right then you want to have some sort of proof or money shot so say if we added you know fifty thousand dollars in additional uh revenue to a company you would want to ideally be able to show you know whether it's a revenue chart or you know whether you're booking more leads for that person showing them a flooded calendar or if it's a fitness if you're a fitness coach you have to before the you know traditional

Before and after shot so that's kind of what you know a money shot would be you want to have some sort of proof um you know and then you want to have ideally the headshot of the person their name their company you know the the website linkedin url to their profile whatever whatever as you know the more the merrier just that will as long as you can basically just show that okay it's a real person ideally obviously there's some maybe case

Studies where they don't want to you know show their face but those ones they wouldn't uh be highlighted on your website so uh and and things like that so um you want to show it's a real thing and it's a real claim it's a real case study it's a real person and you got the real results so you have the picture you have the the before and after state the time frame as well so uh you could say you know josh

Pocock at executive stride um zero to 30k a month in uh recurring revenue in you know in two months basically that's what we got them so that could be kind of like deadline or the the state one from state two in in specific timeline then you have the picture of you know the the stripe account or the revenue or whatever whatever proof of the money shop and then in the text you have you basically a longer form version of state one

State two and then how you did it so they started out at this day he was you know doing zero revenue he never had a let's say you're teaching people how to start a drop shipping store um you know had no experience in drop shipping uh tried a few uh different programs and didn't see much success then state two would be um 20 25k per month uh with their new shopify store uh in you know two months right and then the

House so you know we help steven add 25k per month to a shopify store we help them set up a shopify store we help them do this that that what problems you solve for them what they're you know just that's basically what you highlight in the how all right so the whole thing is just highlighting where they were before where they are now and how you and your company and your offer and your program help them bridge the gap all right

Those are the things you want to highlight how you help them bridge the gap with your thing all right it needs to be a good case study a problem that like an actual thing where you're getting them tangible results and then tangible results that the your ideal prospect would want and then you're showing you're highlighting how you your company and your offer help them bridge that gap all right in the specific time frame all right so that's kind of what a

Case study would look like you can also have a video so you can get people get to record a video testimonial video case study or if you're getting like more want a more professionally well done one you can hire a videographer or invite them over to like an office or something or whatever and actually set up like a like that's that that's something like you don't need but you know you will see specific companies that uh want to invest into video

Production quality and whatnot that would be later down the line if you're ever going to do something like that if you're just starting out just uh focus on either getting some money shots and just tell them to uh record the video taste testimonial if they're if they're willing to there's certain incentive ways you can get people to do them or if you obviously if you really help them lots of times they'll feel obligated to to do something like this for you

But we teach our clients a specific process how to get as many case studies as possible if you're just starting out and have no case studies or if you've been working with clients you have a lot of people you helped out but you never got case studies or video testimonials from them so how to actually reach out to them get them to you know record a case study tell them how to how to do it um very simple and then also

Too if you if you just um [Music] or just yeah if you're just starting out and don't have any whatsoever we have a specific framework how to do that like i said already so that's pretty much it so that is how the case study is is is framed now the one of the biggest things is make sure to have a call action button or some sort of call to action at the bottom of the case study all right so you have

The proof and then call to action all right so if you're highlighting it on a website or a funnel you have your button call to action to book a time or to add to cart whatever etc so that is how the case study is is structured you can have these within your sales letters all throughout your website any funnel any video you can always be referring to them adding new ones posting them on your socials etc you can use these as

Facebook posts also posts um they're very very good they're very very uh a crucial part of your marketing are uh you know arsenal and you need to be accumulating case studies right like i say before marketing is all about you know to penetrate a niche you're making a bold claim and then you're backing it up with case studies and proof all right to show them that you're legit show them that you're the real deal all right so we help our clients

Accumulate case studies uh make sure they're getting their clients good results actually get more clients it's a flywheel effect right so you're getting more case that needs to add to your marketing assets once they're added to your marketing assets that's going to make your marketing uh much more effective so you're going to book more meetings close more deals it's going to grease your the wheel of your sales process um if prospects are you know on the line thinking um is this

Going to really work for me they see a few case studies maybe get a few references and they're going to pull the trigger so case studies are very very crucial they're very very important um and if you need help actually learning how to get them or get you know do any anything that you know we talked about in this video or if you need help actually you know marketing and and you know um implementing your case studies within all your assets

Or actually building your assets or building your website or anything like this or closing sales having an ada zed sales process that um that is super super efficient in closing high ticket deals or really anything when it comes to business growth then you can click the links below uh reach out to myself or my team by filling an application and you'll speak to someone from the from the executive stride team and we'll see if it's a good fit if it is

Great we'll help you we can get started and we'll outline our process if not no worries there's no hard sale or hard pressure or anything like that it's literally just a call an application if you want to know more information about our system worst case is you just know more information and you can try to implement it yourself or you know if you need in the short term until you're ready to work with us or you just learn a thing or

Two whatever the case is if this is something that you need help with book a call down below fill in an application also uh join our free facebook and discord group all right our community where we're posting a bunch of free resources templates frameworks scripts etc uh we keep it up to date and as always guys make sure to subscribe like this video comment down below uh we upload every single day with value posts on youtube as well as all the

Other social platforms so check the links below to stay up to date and i look forward to making another video tomorrow for you guys all right good luck and make sure to accelerate your stride take care you