Creating A Lead Machine For Your Business

Creating a lead machine your lead machine should have about six steps the first step is the traffic this is either through outbound or paid advertising and then the funnel flow this is a typical funnel flow it could look different depending on your offer and your Niche we help you tweak that and customize it opt-in via cell page quiz in booking and thank you page these are the main things DSL builds the value quiz and booking quiz qualifies before the call Demo

They automatically book Thank You page gives them more information warms them up before the call and then there's also going to be contingency emails and nurturing emails and texts as well SMS maybe even voicemail drops before the sales call prepping them priming them to really get a lot of that seven hours in before they even speak to a sales rep think about how warm and qualified of a lead that is if you don't have that in your current sales process then

You're really just missing out on a lot of warm potential business that's just sitting right there just to give you an example on a high level of how this may look one we may have an opt-in page for one of the pages then a vsl page like you see here a quiz page booking page a thank you page and then obviously your sales call let's talk about the high converting vsl page well this is game changing no matter pretty much what

Industry you're in you could benefit from this and a lot of Industries aren't utilizing the vsl yet you do have a high Advantage if you're in an industry that's not utilizing vsl now I believe in the future everything going online the way the world is it is going to really boom and the people who are on top of this are going to capitalize and make a lot of money a few bullet points on Crafting your laser focus sales machine or vsl

Which is used for pre-selling this is when you get your prospect to watch this additional sales content before the demo now this sales content is carefully designed to pre-sell the prospect on your thesis your offer and get them hungry and this additional sales content can be in the form of a video sales letter or a written sales letter and there's an example you can check out I mean you're on it right now this is our video sales letter you're currently seeing

The process so I don't really need to explain too much you can just continue watching this video and you'll see how a video sales letter should be done we do provide you the vsl template which is there and record your presentation and test it on real customers what's the pros of using a video sales machine now 24 7 365 salesperson your best salesperson in their best state with a proven process and argument can sell simultaneously to unlimited number of viewers 24

7. so just take that in you can create a video that is online 24 7 that is better than any of your top sales people and not only can you just sell one person on it people are constantly being driven to this page you can sell unlimited people all at once just picture if you have that in your business prospects who engage with your mid funnel content will self-qualify this will shorten the sales cycles and in high ticket sales it usually

Takes a few hours or at least a couple calls to turn a prospect into a paying customer this vsl communicates tons of pertinent information that would normally be the job of the salesperson and this process is streamlined sales people who watch the vsl hundreds of times learn exactly how to sell the product from the founders or from the head of sales or some sales Superstar this gives every new employee access to the very best training possible and makes it easier to

Train and ramp remote staff Now tracking and Tighter feedback loop when you use a vsl video analytics can identify where and when you lose your prospect's attention so this feedback allows you to iterate messages quickly and use data to validate Market resonance points now you may be wondering what if I don't know how to build a vsl you need to learn from someone who knows what they're talking about there is a Formula but there's lots of Hazards to trip you up

If you don't know what to watch out for when and where do I use the vsl start using the vsl as soon as possible with outbound messages inbound traffic and paid advertising the vsl warms up cold traffic to your ideas and thesis you can also use the vsl between the demo booking event and the demo event or use it in follow-ups to engage and inform other decision makers within an organization how about B2B companies execs do via cells work for them

Yes they do the best hedge funds and investment banks in the world use video sales letter presentations to sell ideas and products to the richest and most sophisticated people on the planet who do I get to write and record the vsl do I need a radio voice and professional quality slides people who know the business best should create the vsl this means Founders or execs can produce the vsl as they should have a deep domain expertise that is required a more

Junior employee can record the finished script if their delivery is excellent people are looking for relevance and utility in a vsl don't worry so much about what you look like how you sound or the theme you choose for your slides how do I know if it's working you'll start hearing prospects say stuff like when you said this in your video it just made a lot of sense and soon after that your bank account will start to grow I don't have the

Time how long will it take to write and record with proper training it could take a week or two to complete your vsl one week to record and one week to edit it's a good idea to make multiple Renditions until you hit that nerve-striking tone that conveys your message perfectly to your ideal Prospect it may take a bit of time up front to produce your vsl but once you start using it you'll see how it saves a ton of time in

The long run and is able to fill fill up your calendars like never before pros of a niche specific sales and marketing funnel your traffic leads to just one destination you'll have much more control as you test various experiments you'll be able to see exactly where and when prospects get lost or lose interest you'll be able to stay much more organized as you're testing various markets and messaging qualified appointments automatically show up on your calendar qualified prospects book their own appointments

This is much more cost effective than traditional qualification and booking through sales calls because all of your traffic leads to the same destination the follow-ups remarketing and email sequence also lead to the same page this simplifies the process and makes your marketing much more effective higher Roi compared to a general website lower cost per demo CPD lower cost per lead CPL and lower cost per customer CAC compared to a general message website since there is only one clear call to action

Presented easy to link top of funnel content to sales funnel you can create different top of funnel content with unique angles and messages leading to the same sales page you can test multiple iterations varying only one thing at a time which gives you a high degree of certainty next is high converting opt-in page it really just highlights what the vsl is about and gives them a place to opt in put their email phone number name Etc and build in Niche specific

Sales slash marketing funnel with a quiz and calendar booking you need to have case studies on your website and the case studies will lead back to the quiz or calendar booking everything on your website is leading to that end terminal there's an example you can check it out executivestar.com case study we provide you template funnel flow diagrams and wireframes we provide literally everything questions on this what tech do I need to build a sales funnel you'll need a landing page builder

A calendar software a quiz software a CRM and an email automation sequence all this Tech is easy to use most errors arise from the content and synchronization of the tools typically I mean you may be familiar with this already if you look at your tool stack you know that monthly bill that keeps Rising it is filled with zapier and tiger mat to try to connect all them maybe and there's a bunch of different tools well we have an in-house solution that

Literally encompasses everything that our clients get access to CRM email funnel Builder quiz everything it's already built out on there what does niche specific funnel mean one funnel should Target only one Niche if you have multiple niches or problems or Solutions or combinations you'll need to run multiple funnels how long does it take to create if you have tools and the knowledge you can create your funnel in a couple hours you'll then want to test your funnel in the marketplace and

Then tweak as needed based on feedback and results do I need to know how to code so there are many softwares today that allow you to create a sales funnel and under a few hours and you can even give or share templates so clients can set up a proven one in minutes how do I know if the funnel works well it's really simple if you're calendar is getting booked up with qualified prospects it works if you still need more appointments keep

Tweaking the messaging and foundational copy until your funnel functions like a machine here are some of our pre-built workflows that our clients get access to email and SMS flows contingencies and automations we have demo prospecting ones nurturing ones ones for our book for our customers events advertising ones hiring for different roles call center so setting up a call center appointment Setters we have a lot of different workflows take a look at some of these if you don't have some of them

Maybe you should start implementing some distribute case studies across assets pretty much case studies should be flooded everywhere across all your marketing assets all your sales assets which will make your conversion rate even easier highlight case studies on website funnels to increase conversion as well as everywhere else