Building & Optimizing Your Website Or Funnel To Convert Into Warm Qualified Leads & Customers

[Music] all right what's going on guys this is Josh pocock here founder and CEO of executive stride and in today's video I'm going to be giving you an overview of the framework of what a high converting website may look like all right and and how you kind of want to structure your website when building it or different components that you can add in now you don't have to have every single itty bitty thing that I show here today I'm just going

Over the structure of our website we built multiple different websites with different companies and our own companies and helped many many clients do the same and each website you know may look different some are going to be a lot shorter some are going to be a lot longer some are going to have more information some are going to have more uh you know photos whatever and that is because you know each company branding and industry may be different but this is

Kind of the Baseline of components that we look at when building a website and then depending on maybe a custom uh situation or industry we may add remove Etc some of these components or play some certain ways or reformat them whatever so I'm gonna go over scroll through the website this is a very long website you may not need as long of a website uh as this as in terms of the page length now here we just have a headline you

Want to have a strong headline a strong uh statement basically at the top of you know what your company is or who you help or what A promise is what the claim is what transformation you can get so this would be your headline I'm not going to go over copywriting fundamentals and and how to structure things in this video specifically in uh future videos we'll go over that but that is a whole other video in it of itself so I'm just

Gonna go over the the the the components I'm not if it's something like copywriting or the videos video sales letter I'm not gonna go in depth on breaking down the Frameworks and and and strategy and and behind all that stuff because those are separate videos in and of itself anyways so call to action so you're going to want to have a call to action some sort of call Action in the header uh on the you know the top menu you can

Have it in the top right or wherever but you're going to want to have that highlighted so for us our call to action is get a price get a price leads to the quiz and application page where they can end up booking a call and applying to work with us so we want to highlight that and you want to have call to actions strategically placed all throughout your website alright one major problem that I used to always see with people building

Websites is they wouldn't have call to actions all right the main purpose of a website I want to give you this uh this kind of um Paradigm that you can look at when building websites it's not about yeah they can look good you want like yeah you may want it to look good and branding and this and that the colors that's all important obviously the colors also and and this helps boost conversion well yeah that's really the main thing is is

Does it convert all right so even some if it's ugly and it converts that's cool that I wouldn't say ugly right but if it's not all that really matters at the end of the day basically is does the website convert every single component on the website should help boost a conversion if it doesn't it doesn't need to be placed on there right so you need to be strategic so we have the vsl so it's uh you know it can be a

Good idea to have some sort of video either a your vsl or um kind of a home page video maybe they're explaining a bit about the company or who you guys help uh or what about the website and tell them have a few caller actions within that video briefly like hey watch our free training or book a call whatever or get our free book whatever so um you can either have like your vsl or your homepage video we uh test both

Right right currently right now it's our vsl but we may add the homepage video so then we just have step one watch some of our videos get acquainted step two get a price speak to someone from our team all right then you go down now very very key you want to right at the top you're gonna see we have our headline we have a video with more information whatever and then we go straight into proof all right so trusted by by

300 plus company uh customers and Counting across 20 different Industries we help achieve real tangible results etc etc so basically just client client uh logos um you know places that we've been featured in some of our work a few of our uh conglomerate companies and and softwares that we help our clients with the stride Suite so building all credibility then we have case study videos or testimonials boom just boom hit them with the proof people typically when think think about it

This way when they go to a website they're going to look at the top half and the bottom half the most all right most people like especially if it's a long website they're gonna go like this is like with a sales letter too so a lot of these principles um uh are are transferable to a funnel or a sales letter Etc right so keep these in mind um it's not just the website your funnel your website basically is just a glorified

Funnel with more information about your company and and stuff like that it's it's similar to a funnel basic it is basically a funnel okay um so people are gonna look at the top then they're gonna scroll down and then they're going to Etc so we'll go over the bottom components I'm going to speed this up but uh because this is a long page you don't need a page just as long as this but uh anyways so we have more reviews okay

We have different assets they can download check out so the website basically it's built to convert it's giving them more information and it's also giving them assets you want to build these assets such as videos resources books stuff like this for them to consume content why do you do this the website is sort of like the Hub where you can put all this information you can connect to your other socials etc etc reason being is because the sales process in and

Of itself typically takes at least seven hours for a prospect a ice cold Prospect to turn to a happy Raven customer all right now if you're getting a referral or some sort of uh like say a book funnel lead that's very very qualified or maybe a very qualified Facebook group whatever lead uh it's it may be quicker but you have to think of mine too that's because they've already consumed uh so many hours of your content right so we if they're

A high school person coming to our website we want to get them as far uh along that sales line process as possible by consuming content so by the time they do click on the get a price a button click on the book A call button and speak to yourself myself or someone from the team they are already like four five six seven even ten hours of digestive content reading our book watching our YouTube videos reading our Blog Page going following us

On social media liking our posts all this stuff seeing our daily stories all these things that by the time they're on the call it's not even a sales call it's like why like it's it's it's it's reversing the the the the uh like the the frame it's like they are selling us to work to work with them to give us the money or their money to help them because they know we're the real deal people it's not a matter of like

Um as long as they can afford it and it's a qualified lead it's literally just are you the real deal can you help them and can you at least be a decent enough salesperson to uh to convey that and to basically just like uh lead them along the process right and and uh that that's that's why sales is so simple if especially online sales right this is why online sales are completely changed the game because when I did door-to-door sales and

I managed teams you had to every single sales process it's like you have to start from the very beginning pretty much most of the time it's like you have to knock on a cool door you have to prospect it sometimes you may have Prospectors door knocking and then you could have closers but whatever the case is you're still starting from ice cold and uh you know but with online you can set up these 24 7 assets that will sell your prospect

When you with you having to do anything like this video sales letter it is in the way you can view it is your best sales person in the company because that's who should record it uh you as the founder probably know the company the best and probably could sell the product the best or the service or software and it's that person at their Peak State 24 7 selling on autopilot it's like a machine so that's that's kind of how you can

Look at it anyways let's move on because I could talk about this for a while basic information just about you know our process and and basically you want to highlight um we have an exact framework that tells you like fill in the blanks for the copywriting of like the website um which I'm not gonna go over here that's really mainly for our our clients right um they can literally just fill it in it's very very simple streamline this process but you're

Going over some features and benefits and problems they may have and solutions that that you can solve and whatever that's kind of what what we're doing here and then we're going over our six step system all right so this is uh oh yeah we're going over who this is for okay then we're going over some of the steps all right so that's pretty much what these are and and see every step we're having a call to action all right like I

Said strategically placed call to actions look how already since I've been scrolling how many buttons there have been right there's been a lot of cola actions right so if someone's scrolling down and actually reading this it's not like we want to call to action every like if we only had three call to actions on this whole page it's they're going to have a TR they're gonna have trouble finding the button and they're not gonna convert right so you want to strategically

Place them throughout the page here we have more information like they can be consuming learning our belt the reason it's so long is because they can learn about our our stuff they're getting warmed up and nurtured just by scrolling through here all right now a lot of this information is covered within our video sales letter so this is kind of just in a different format and there's a bit of a different different uh differences but next so at the top we

Had kind of brief uh case studies and testimonials now um we're getting into a bit longer form ones uh just longer format you know kind of summarizing giving quotes Etc so more case studies more proof more testimonials literally marketing and uh you know offer creation and penetrating a niche and all this stuff it's really about it comes down to the basics of making a claim in the marketplace now the the strategy of what claim to make and and how to make

A claim and how to know if your offer and claim is good enough that's a whole another concept and and Video in and of itself but you're making a claim and then you're backing up your claim right you're saying which is the proof which is the case studies which is the testimonials you're getting more clients with that and then once you get them results you're taking those case studies and putting them back on your marketing flywheel it's like a flywheel effect

It gets more powerful and Powerful the longer it works all right and uh if you don't have any case studies that's a hundred percent okay we have a a specific system in it for our clients uh to show them to show you how to get case studies if you're just starting out in a new Niche or with a new offer or whatever the case may be or with a new business that's that's that's 100 okay we have the uh a framework

To get get new case studies quickly now we've yeah so this is just going more over basic stuff before and after what problems are solving Etc about about what we do to help our clients some of our Frameworks all right uh some more qualification stuff um and then pictures of people from our team and then we this this way we may uh remove or or whatnot but uh currently we have the quiz there at the very bottom and then more case

Studies and then frequently asked questions which is important right so like I said and then uh you know that's pretty much it we have press and stuff here but this is the the footer and we have a bunch of different pages I'm not going to go over every single page because uh yeah that would make this a very long video but each page is fairly similar framework just with the new like whatever the new uh page is about we have that

As well so we'll still have case studies and all these things embedded into all the components pretty much on this page that I showed you are embedded to every single page just with the new thing so if it's our blog we'll have all the components as well with our blog if we have Etc if it's in our about page or our team page Etc we'll we'll have all these same components right so like I said before someone lands on this page

They're going to read this headline they're going to say oh okay this is the claim boom boom boom boom boom you know we're always testing uh this this as well split testing different things all right so you could have a promise like hey we guarantee uh 20 to 50 leads a month or whatever for example or Hey where's which we are like this is what we do or this is what we guarantee we do this guaranteed and in time frame whatever

Your mission statement is or power statement whatever you want to call it your unique selling proposition you can have that as your headline you can have a little bit of text maybe below as well call to actions video home page video or vsl so people land on this they read this they go oh okay hmm this is what this website is about this is what these people do they may look at this video or they may they could potentially scroll through

The whole thing or most likely they're either gonna scroll a bit they're gonna say okay there's the proof I see proof oh wow let me watch these proof videos they're gonna maybe watch a one two testimonial then they're gonna go like this all the way to the bottom they're gonna scroll or they're going to skim through it really quickly then they're gonna go to the bottom they're gonna see more proof a little bit more information okay here's a team I can

Trust these people people buy from people that know like and Trust so this is what we're doing we're warming them up getting those seven hours in and then they're gonna go to the frequently asked questions okay because they probably already have some questions in their head and then we're gonna ask answer them or answer as many as we can or you know this is on all the questions we can answer but we have a decent amount We're not gonna make it

Like super super long but answer the most frequently asked questions like it says so that's and then they're gonna go okay that answers my question okay and then that's at that at this point there if they are a qualified person for your service they may go like this click here to learn more or get a price all right see how as I'm scrolling this headline so even though I have the the call to action strategically placed throughout the page this this

Header right here with this big call to action right here never moves so when when they click this it goes straight directly to the application page all right and that's that's that's a whole funnel in and of itself and the way to build that with certain contingencies and this and that we're not going to talk about that all that in this video but that this is an overview of how a website should look or are the different components oh also uh

We're actually releasing our free uh course uh free uh mini course that will be switched over here and I'll I'll update you guys um where to get that when that drops that will be dropping soon but you want to have it opt-in so see how I a pop-up just popped up here this pop-up is set to uh pop up anytime someone their mouse goes outside of the browser like like they're gonna close this tab so it's it sets a time uh

Exit intent pop-up basically so when someone tries to exit it's like hey download it's like before it's like kind of like before you go here's this free value oh a free three High converting Plug and Play prospecting templates okay let me put in my information Josh all right best email and then phone number and then download and then they get the free resource but we have their information and we can uh you know send them our emails on our email list

Do SMS marketing to them give them a phone call with our get our sdrs to give them a phone call whatever the case is right instead of them just clicking off and closing this page and then we never hear from them again or we have to do some sort of other marketing and to get their attention we give them a free thing a free course or a free resource they give us their information and now we can have a contingency uh

To Market to them again we already have their information so we can you know keep them along that seven hour process if they need to get more information or consumption of our resources we can constantly nurture them along that process so that is what you need you need an opt-in uh a pop-up right on your home page ideally and uh yeah you can that's that's kind of it so those are the components social proof is very key if you don't have

Case studies and testimonials uh you know there we have a certain framework to help you get those so if you need that you can book a call with us and speak to you there's someone from my either myself or someone from our team and we'll see if it's a good fit if you need help in building uh a website not building it but basically a templateized version of streamline the process so you don't have to go through all the the the

Technical stuff we give you a custom built um template and help you uh optimize it for your specific business and offer we have uh you know we have um multiple coaching calls a week to make sure that everything is implemented and is in the best way possible if you need help building assets such as video sales letters or sales letters uh training and copywriting uh fundamentals Plug and Play scripts if you need help prospecting to get people to your actual website

Or funnel this is all of a few things a few key components of the puzzle of business growth that we help our clients with we do a lot more we help with sales we have specific uh 30 40 Page Plus script uh sales scripts templatized that that are built to convert right we teach you how to hire and train a team of remote commission-based sales reps we build a growth uh growth Specialist Team of sdrs sales development reps how to hire

And train people in the Philippines uh a team of 10 per month for under 2K us per month in the Philippines a full team to do all your back end work or fulfillment or admin pass whatever um all these different things uh on a whole lot more how to build a community how to run YouTube ads Facebook ads um and really any anything under the thumb when it comes to marking so if you need help with that uh book a call

Down below go to executivestride.com or executivestrap.com forward slash quiz also if you don't um if you don't have any capital or or time right now to invest into something like a coaching program or working with us uh for us to hold your hand throughout the process um it still may be worth booking a call if you're like you're kind of on the fence because we do have some financing options whatever but if if you just can't even take any unnecessary steps

That's cool don't worry we have a very very affordable book coming out client acquisition code it's going to be about five to ten bucks plus there's gonna be some bonuses Etc and it's going to be value value packed and then also to join our free Facebook group and Discord Community where we're sharing consistently free resources free trainings that we're not going to be posting on YouTube different things like this different scripts templates all these different things just for our free community

Where you can network with people connect Etc get more information and then when it's time if you're like you know you got some you got some results with our free stuff then you're like hey I want an exact TurnKey solution then you can book a call with us but other than that guys uh join our free community uh subscribe like and comment on this video give me your feedback get any ideas or suggestions of videos to make and turn on those

Post notifications because we upload videos every single day jam packed with value and we're not going to stop all right guys so take this information right now if you need to build a website whatever the case is take this information on your current website and implement it now don't wait don't be slow don't be lethargic and lazy go do this now take action because the people who take action very very quick and Implement are the people that go are going to

See massive amounts of success all right so I look forward to hearing from you guys I look forward to seeing your growth and make sure to as always accelerate your stride talk soon guys